{"id":21557,"date":"2023-12-12T15:23:37","date_gmt":"2023-12-12T08:23:37","guid":{"rendered":"https:\/\/simplamo.com\/?post_type=docs&#038;p=21557"},"modified":"2024-01-09T17:16:46","modified_gmt":"2024-01-09T10:16:46","password":"","slug":"mo-hinh-kpis","status":"publish","type":"docs","link":"https:\/\/simplamo.com\/vi\/simplamo-guide\/kho-tai-lieu-tham-khao\/mo-hinh-kpis\/","title":{"rendered":"M\u00f4 h\u00ecnh KPIs"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 KPI<\/h2>\n<p>KPI l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ch\u00fang l\u00e0 th\u00e0nh ph\u1ea7n quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c. V\u00e0 m\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 lo\u1ea1i m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n c\u1ee7a r\u1ea5t nhi\u1ec1u t\u1ed5 ch\u1ee9c nh\u01b0ng KPI th\u01b0\u1eddng b\u1ecb hi\u1ec3u l\u1ea7m v\u00e0 s\u1eed d\u1ee5ng kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1: KPI th\u1ef1c s\u1ef1 l\u00e0 g\u00ec, c\u00e1ch s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, c\u00e1ch x\u00e1c \u0111\u1ecbnh KPI ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 t\u1eadn d\u1ee5ng KPI t\u1ed1i \u0111a.<\/p>\n<h2>KPI l\u00e0 g\u00ec?<\/h2>\n<p>KPI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Key Performance Indicator, ngh\u0129a l\u00e0 <strong>Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t quan tr\u1ecdng<\/strong>. \u0110\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, nh\u1eb1m \u0111\u00e1nh gi\u00e1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t quy tr\u00ecnh \u0111ang di\u1ec5n ra ho\u1eb7c m\u1ed9t ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<p>KPIs l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u1ecbnh r\u00f5 v\u1ec1 hi\u1ec7u su\u1ea5t cho nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c m\u1ed9t \u0111\u1ed9i nh\u00f3m nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng theo c\u00e1ch li\u00ean t\u1ee5c \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng th\u00f4ng th\u01b0\u1eddng c\u1ee7a b\u1ea1n. V\u00ec l\u00fd do \u0111\u00f3, KPIs th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;ch\u1ec9 s\u1ed1 s\u1ee9c kh\u1ecfe&#8221;.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-21580 size-full\" src=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_.png 1920w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_-300x169.png 300w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_-1024x576.png 1024w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_-768x432.png 768w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_-1536x864.png 1536w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-33.VI_-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>B\u1eaft \u0111\u1ea7u v\u1edbi KPI<\/h2>\n<h3>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a KPI<\/h3>\n<p>KPI bao g\u1ed3m 4 th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n<ol>\n<li>Ti\u00eau \u0111\u1ec1 (Title)<\/li>\n<li>S\u1ed1 li\u1ec7u (Metric)<\/li>\n<li>Gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i (Current value)<\/li>\n<li>Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau (Target value)<\/li>\n<\/ol>\n<h3><strong>S\u1ed1 li\u1ec7u (Metric) &amp; KPI<\/strong><\/h3>\n<p>Thu\u1eadt ng\u1eef \u201cs\u1ed1 li\u1ec7u\u201d v\u00e0 \u201cKPI\u201d th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng thay th\u1ebf cho nhau v\u00e0 c\u00f3 xu h\u01b0\u1edbng g\u00e2y nh\u1ea7m l\u1eabn.<\/p>\n<ul>\n<li><strong>S\u1ed1 li\u1ec7u &#8211; Metric<\/strong> l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n (ho\u1eb7c h\u1ec7 th\u1ed1ng) \u0111o l\u01b0\u1eddng. <strong>M\u1ed9t th\u01b0\u1edbc \u0111o<\/strong> cho b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n \u0111o l\u01b0\u1eddng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 li\u1ec7u, cho d\u00f9 \u0111\u00f3 l\u00e0 doanh thu h\u00e0ng th\u00e1ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ed9 tu\u1ed5i trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng hay s\u1ed1 th\u00e0nh vi\u00ean c\u00f3 \u0111\u00f4i m\u1eaft n\u00e2u trong nh\u00f3m c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>KPI l\u00e0 m\u1ed9t lo\u1ea1i s\u1ed1 li\u1ec7u, nh\u01b0ng c\u1ee5 th\u1ec3 l\u00e0 s\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 quan tr\u1ecdng. <\/strong>V\u00ed d\u1ee5:\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean c\u00f3 m\u1eaft n\u00e2u trong nh\u00f3m c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o nh\u01b0ng n\u00f3 kh\u00f4ng \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 kh\u00f4ng quan tr\u1ecdng.<\/li>\n<li>\u0110\u1ed9 tu\u1ed5i trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng tin quan tr\u1ecdng nh\u01b0ng n\u00f3 kh\u00f4ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng n\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 KPI.<\/li>\n<li>Trong khi \u0111\u00f3, T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u, \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t v\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi \u0111\u00e2y l\u00e0 KPI. Tuy nhi\u00ean, T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh KPI n\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong Ph\u00f2ng nh\u00e2n s\u1ef1.<\/li>\n<li>M\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u ph\u1ed5 bi\u1ebfn d\u00e0nh cho c\u00e1c c\u00f4ng ty Ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 (SaaS) l\u00e0 Doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng (MRR) v\u00e0 T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf, tuy nhi\u00ean, nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, KPI, kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u, mang t\u00ednh ch\u1ee7 quan \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3. Ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi b\u1ed1i c\u1ea3nh m\u00e0 ch\u00fang \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng ch\u00fang. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ed1 c\u00f4ng ty s\u1eed d\u1ee5ng KPI ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1i n\u00e0y sai v\u00e0 c\u00e1i kia \u0111\u00fang, c\u00f3 th\u1ec3 l\u00e0 h\u1ecd l\u00e0m vi\u1ec7c trong nh\u1eefng b\u1ed1i c\u1ea3nh kh\u00e1c nhau, v\u1edbi nh\u1eefng \u01b0u ti\u00ean kh\u00e1c nhau.<\/p>\n<p>M\u1ed9t c\u00e1ch h\u1eefu \u00edch \u0111\u1ec3 ngh\u0129 v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1c <strong>s\u1ed1 li\u1ec7u th\u1ec3 hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn \u0111o l\u01b0\u1eddng c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a b\u1ea1n. Nh\u01b0ng KPI l\u00e0 th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t m\u00e0 b\u1ea1n ch\u1ecdn t\u1eadp trung v\u00e0o \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3.<\/strong><\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0, trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n vai tr\u00f2 c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn s\u1ed1 li\u1ec7u. Nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n KPI c\u1ee7a m\u00ecnh \u0111\u00fang c\u00e1ch, b\u1ea1n ch\u1ec9 c\u1ea7n th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng nh\u1ecf KPI c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c cho b\u1ea5t k\u1ef3 quy tr\u00ecnh n\u00e0o.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21583 size-full\" src=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_.png 1920w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_-300x169.png 300w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_-1024x576.png 1024w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_-768x432.png 768w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_-1536x864.png 1536w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-34.VI_-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><!-- notionvc: 4b920865-03de-4b8e-b090-104581c37f61 --><\/p>\n<h3><strong>Gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i &amp; Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau<\/strong><\/h3>\n<ul>\n<li>Gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c ghi nh\u1eadn trong kho\u1ea3ng th\u1eddi gian hi\u1ec7n t\u1ea1i c\u00f3.<\/li>\n<li>Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau l\u00e0 gi\u00e1 tr\u1ecb \u00edt nh\u1ea5t ho\u1eb7c nhi\u1ec1u nh\u1ea5t m\u00e0 b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<h3><strong>Ti\u00eau \u0111\u1ec1<\/strong><\/h3>\n<p>Ti\u00eau \u0111\u1ec1 c\u1ea7n bao g\u1ed3m S\u1ed1 li\u1ec7u v\u00e0 Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u00f3 l\u00e0 t\u1ea5t c\u1ea3 th\u00f4ng tin m\u00e0 ai \u0111\u00f3 c\u1ea7n \u0111\u1ec3 xem KPI l\u00e0 g\u00ec v\u00e0 li\u1ec7u KPI c\u00f3 kho\u1ebb m\u1ea1nh hay kh\u00f4ng.<\/p>\n<h3>Kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i KPI<\/h3>\n<p>C\u00f3 m\u1ed9t s\u1ed1 lo\u1ea1i KPIs kh\u00e1c nhau, KPIs cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed9i nh\u00f3m tr\u00ean th\u1ef1c t\u1ebf c\u0169ng c\u00f3 nhi\u1ec1u kh\u00e1c bi\u1ec7t &#8211; ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac theo nh\u1eefng c\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>B\u00ean d\u01b0\u1edbi l\u00e0 4 lo\u1ea1i KPIs th\u00f4ng d\u1ee5ng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t:<\/strong><\/p>\n<h4><strong>1.KPI D\u1eabn d\u1eaft (Leading KPI)<\/strong><\/h4>\n<p>KPIs d\u1eabn d\u1eaft cho k\u1ebft qu\u1ea3 g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c. Ch\u00fang c\u00f3 th\u1ec3 gi\u00fap \u0111\u00e1nh gi\u00e1 c\u00e1c xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai, tuy nhi\u00ean, th\u01b0\u1eddng kh\u00f4ng cung c\u1ea5p m\u1ed9t h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng v\u1ec1 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i. KPIs K\u1ebft qu\u1ea3 <em>(xem b\u00ean d\u01b0\u1edbi)<\/em>, ng\u01b0\u1ee3c l\u1ea1i, \u0111\u01b0a ra nh\u1eefng d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ed1t h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i.<\/p>\n<p>V\u00ed d\u1ee5 C\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m v\u00e0 m\u1ed9t trong nh\u1eefng KPIs c\u1ee7a Ph\u00f2ng Marketing l\u00e0 <em><strong>\u201cS\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web\u201d \u2014&gt;<\/strong><\/em> \u0110\u00e2y l\u00e0 l\u00e0 m\u1ed9t KPI d\u1eabn d\u1eaft &#8211; s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp trang web c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i trong kho\u1ea3ng th\u1eddi gian quy \u0111\u1ecbnh v\u00e0 cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 t\u00ecnh h\u00ecnh trang web c\u1ee7a b\u1ea1n. Nh\u01b0ng li\u1ec7u n\u00f3 c\u00f3 cho b\u1ea1n bi\u1ebft r\u1eb1ng nh\u1eefng kh\u00e1ch truy c\u1eadp n\u00e0y c\u00f3 quan t\u00e2m \u0111\u1ebfn ph\u1ea7n m\u1ec1m c\u1ee7a b\u1ea1n hay kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi c\u00f3 l\u1ebd l\u00e0 \u201cKh\u00f4ng\u201d.<\/p>\n<p>V\u00e0, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t trang web l\u00e0 g\u00ec n\u1ebfu n\u00f3 kh\u00f4ng t\u1ea1o ra s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch truy c\u1eadp? \u0110\u00f3 l\u00e0 l\u00fac KPIs k\u1ebft qu\u1ea3 c\u1ea7n xu\u1ea5t hi\u1ec7n.<\/p>\n<h4><strong>2. KPI K\u1ebft qu\u1ea3 (Lagging KPI):<\/strong><\/h4>\n<p>KPI K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c s\u1ed1 li\u1ec7u c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian tr\u01b0\u1edbc khi \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng. Nh\u1eefng KPI nh\u01b0 v\u1eady mang l\u1ea1i k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n khi hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi b\u1ee9c tranh to\u00e0n c\u1ea3nh theo th\u1eddi gian. \u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 KPI k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u1edbc \u0111o ph\u00f9 h\u1ee3p cho nh\u1eefng t\u1ed5 ch\u1ee9c\/\u0111\u1ed9i nh\u00f3m c\u1ea7n ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec v\u1ec1 c\u00e1c d\u1ef1 \u00e1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n.<\/p>\n<p>Quay l\u1ea1i v\u00ed d\u1ee5 v\u1ec1 KPI c\u1ee7a Ph\u00f2ng Marketing &#8211; so v\u1edbi s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp trang web (d\u1eabn d\u1eaft), vi\u1ec7c theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (k\u1ebft qu\u1ea3) c\u00f3 th\u1ec3 l\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n t\u1ed1t h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a trang web.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21586 size-full\" src=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_.png 1920w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_-300x169.png 300w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_-1024x576.png 1024w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_-768x432.png 768w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_-1536x864.png 1536w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-35.VI_-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h4><strong>3. KPI \u0111\u1ecbnh l\u01b0\u1ee3ng\/h\u1eefu h\u00ecnh<\/strong><\/h4>\n<p>KPI \u0111\u1ecbnh l\u01b0\u1ee3ng r\u1ea5t \u0111\u01a1n gi\u1ea3n. Ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng m\u1ed9t con s\u1ed1 v\u00e0 do \u0111\u00f3 ch\u00fang r\u1ea5t h\u1eefu h\u00ecnh &#8211; s\u1ef1 th\u1eadt l\u00e0 c\u00e1c con s\u1ed1 kh\u00f4ng n\u00f3i d\u1ed1i. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 KPI mang t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng thu\u1ea7n t\u00fay bao g\u1ed3m doanh thu ho\u1eb7c l\u1ee3i nhu\u1eadn.<\/p>\n<h4><strong>4. KPI \u0111\u1ecbnh t\u00ednh\/v\u00f4 h\u00ecnh<\/strong><\/h4>\n<p>KPI \u0111\u1ecbnh t\u00ednh c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean \u00fd ki\u1ebfn, \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee7a c\u00e1c quy tr\u00ecnh ho\u1eb7c quy\u1ebft \u0111\u1ecbnh kinh doanh nh\u1ea5t \u0111\u1ecbnh. Ch\u00fang c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o c\u00e2u h\u1ecfi \u201ct\u1ea1i sao?\u201d ch\u1ee9 kh\u00f4ng t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o \u201cl\u00e0m th\u1ebf n\u00e0o?\u201d<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 cam k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean (eNPS) ho\u1eb7c<\/li>\n<li>Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT).<\/li>\n<\/ul>\n<p>C\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 v\u1eady c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u1ed9t con s\u1ed1 nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111o l\u01b0\u1eddng, tuy nhi\u00ean, ch\u00fang ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh t\u00ednh\/v\u00f4 h\u00ecnh.<\/p>\n<h3>C\u00e1ch nh\u1eadn di\u1ec7n KPI tr\u1ecdng y\u1ebfu<\/h3>\n<p>C\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed9i nh\u00f3m d\u1ec5 d\u00e0ng b\u1ecb c\u00e1m d\u1ed7 \u00e1p d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u n\u1ed5i ti\u1ebfng trong ng\u00e0nh m\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00f3 c\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd hay kh\u00f4ng. Ch\u00fang l\u00e0 m\u1ed9t ngu\u1ed3n tham kh\u1ea3o t\u1ed1t nh\u01b0ng kh\u00f4ng th\u1ec3 cung c\u1ea5p th\u00f4ng tin b\u1ea1n c\u1ea7n ho\u1eb7c ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 hi\u1ec7u su\u1ea5t \u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>M\u1ed9t c\u00e1ch \u0111\u1ec3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c KPI th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u00f3 l\u00e0 b\u1ea1n v\u00e0 \u0111\u1ed9i nh\u00f3m c\u1ee7a m\u00ecnh c\u1ea7n \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 s\u00e0ng l\u1ecdc nh\u01b0 sau:<\/strong><\/p>\n<ul>\n<li><strong>C\u00e2u h\u1ecfi 1:<\/strong> <em>B\u1ea1n c\u00f3 cho r\u1eb1ng to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c v\u00e0\/ho\u1eb7c c\u00e1c l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh c\u1ee7a t\u1ed5 ch\u1ee9c \u0111ang kho\u1ebb m\u1ea1nh kh\u00f4ng? T\u1ea1i sao c\u00f3 ho\u1eb7c t\u1ea1i sao kh\u00f4ng?<\/em>\n<ul>\n<li>N\u1ebfu kh\u00f4ng, c\u00e1c s\u1ed1 li\u1ec7u KPI n\u00e0o c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng s\u1ee9c kh\u1ecfe tr\u1edf l\u1ea1i ?<\/li>\n<li>N\u1ebfu c\u00f3, nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0o \u0111\u00e3 cho b\u1ea1n bi\u1ebft r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u1ec1u \u1ed5n?<\/li>\n<li>H\u00e3y vi\u1ebft to\u00e0n b\u1ed9 c\u00e1c s\u1ed1 li\u1ec7u \/ ch\u1ec9 s\u1ed1 n\u00e0y ra. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 c\u00f3 qu\u00e1 nhi\u1ec1u KPI. \u0110\u1eebng n\u00e9 tr\u00e1nh nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00f3 kh\u0103n v\u1ec1 \u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng.<\/li>\n<li>Trong qu\u00e1 tr\u00ecnh s\u00e0ng l\u1ecdc ti\u1ebfp theo, h\u00e3y t\u1ef1 h\u1ecfi:<\/li>\n<\/ul>\n<\/li>\n<li><em><strong>C\u00e2u h\u1ecfi 2:<\/strong> \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh ho\u1ea1t \u0111\u1ed9ng kinh doanh quan tr\u1ecdng nh\u1ea5t c\u1ee7a ch\u00fang ta hay kh\u00f4ng? Ho\u1eb7c \u0110\u00e2y c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o m\u00e0 ch\u00fang ta c\u1ea7n xem x\u00e9t th\u01b0\u1eddng xuy\u00ean kh\u00f4ng?<\/em>\n<ul>\n<li>\u0110i l\u1ea7n l\u01b0\u1ee3t t\u1eebng ch\u1ec9 s\u1ed1 v\u00e0 ch\u1ecdn l\u1ecdc.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u0110\u00f4i khi vi\u1ec7c mu\u1ed1n theo d\u00f5i qu\u00e1 nhi\u1ec1u s\u1ed1 li\u1ec7u l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00e1c chi ti\u1ebft &#8211; h\u00e3y lo\u1ea1i b\u1ecf nh\u1eefng ti\u1ebfng \u1ed3n \u0111\u00f3. M\u1ed9t v\u00e0i v\u00ed d\u1ee5 \u0111\u1ec3 minh h\u1ecda \u0111i\u1ec1u n\u00e0y:<\/p>\n<ul>\n<li>Ph\u00f2ng nh\u00e2n s\u1ef1 c\u1ee7a m\u1ed9t C\u00f4ng ty \u0111ang theo d\u00f5i eNPS cho t\u1eebng b\u1ed9 ph\u1eadn ri\u00eang l\u1ebb, tuy nhi\u00ean h\u1ecd ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ho\u00e1 l\u1ea1i b\u1eb1ng c\u00e1ch theo d\u00f5i eNPS cho to\u00e0n b\u1ed9 c\u00f4ng ty. M\u1ed9t khi eNPS c\u1ee7a c\u00f4ng ty gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi m\u1ee9c m\u1ee5c ti\u00eau mong mu\u1ed1n, h\u1ecd c\u00f3 th\u1ec3 ph\u00f3ng to chi ti\u1ebft \u0111\u1ec3 xem li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 c\u1ed1 trong m\u1ed9t b\u1ed9 ph\u1eadn c\u1ee5 th\u1ec3 hay kh\u00f4ng ho\u1eb7c li\u1ec7u s\u1ef1 c\u1ed1 c\u00f3 t\u1ed3n t\u1ea1i tr\u00ean to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c hay kh\u00f4ng.<\/li>\n<li>M\u1ed9t doanh nghi\u1ec7p SaaS n\u00ean theo d\u00f5i s\u1ed1 li\u1ec7u Doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng (MRR) trong KPI c\u1ee7a c\u00f4ng ty.\n<ul>\n<li>H\u00e3y \u0111\u1ec3 MRR v\u1ec1 1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh cho b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng v\u00e0 T\u1ef7 l\u1ec7 r\u1edbt doanh thu (Churn MRR) cho b\u1ed9 ph\u1eadn Th\u00e0nh c\u00f4ng c\u1ee7a Kh\u00e1ch h\u00e0ng (Customer Success).<\/li>\n<li>B\u1ed9 ph\u1eadn Th\u00e0nh c\u00f4ng c\u1ee7a Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 MRR m\u1edf r\u1ed9ng, MRR thu h\u1eb9p v\u00e0 T\u1ec9 l\u1ec7 r\u1edbt doanh thu heo c\u00e1c KPI ri\u00eang bi\u1ec7t, nh\u01b0ng h\u1ecd c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t T\u1ef7 l\u1ec7 r\u1edbt doanh thu k\u1ebft h\u1ee3p c\u1ea3 3 ch\u1ec9 s\u1ed1 n\u00e0y.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u c\u00e1ch \u0111\u1ec3 nh\u1eadn di\u1ec7n KPI ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi b\u1ea1n v\u00e0 t\u1ed5 ch\u1ee9c\/\u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a b\u1ea3ng KPI c\u1ee7a m\u00ecnh \u0111\u1ec3 gia t\u0103ng hi\u1ec7u su\u1ea5t.<\/p>\n<h2>T\u1eadn d\u1ee5ng t\u1ed1i \u0111a KPI<\/h2>\n<p>H\u00e3y xem KPI l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp, v\u00ec th\u1ebf ch\u00fang c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn, r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch \u0111\u1ec3 c\u00e1c nh\u00f3m v\u00e0 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u00f3 t\u00ednh to\u00e1n nh\u1eb1m duy tr\u00ec s\u1ef1 kho\u1ebb m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a KPI c\u1ee7a b\u1ea1n:<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh \u201cGi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i\u201d<\/h3>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i v\u00e0 m\u1ed7i c\u00e1ch \u0111\u1ec1u c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. Ch\u00fang t\u00f4i s\u1ebd n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c t\u1ed1t nh\u1ea5t cho t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n<p><em><strong>X ng\u00e0y li\u00ean t\u1ee5c so v\u1edbi Khung th\u1eddi gian C\u1ed1 \u0111\u1ecbnh<\/strong><\/em><\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n t\u1eadp trung v\u00e0o X ng\u00e0y li\u00ean t\u1ee5c, gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0ng ng\u00e0y.<\/li>\n<li>N\u1ebfu b\u1ea1n t\u1eadp trung v\u00e0o khung th\u1eddi gian c\u1ed1 \u0111\u1ecbnh, nh\u01b0 h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng n\u0103m, th\u00ec gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n ch\u1ec9 thay \u0111\u1ed5i m\u1ed9t l\u1ea7n sau khi khung th\u1eddi gian \u0111\u00f3 ho\u00e0n th\u00e0nh.<\/li>\n<\/ul>\n<p><em><strong>Li\u1ec7u b\u1ea1n c\u1ea7n ph\u1ea3n h\u1ed3i h\u00e0ng ng\u00e0y v\u1ec1 KPI c\u1ee7a b\u1ea1n? B\u1ea1n c\u00f3 mu\u1ed1n nh\u1eadn ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c khi c\u00f3 thay \u0111\u1ed5i?<\/strong><\/em><\/p>\n<ul>\n<li>Trong tr\u01b0\u1eddng h\u1ee3p c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 <em><strong>\u201cC\u00f3\u201d<\/strong><\/em> &#8211; X ng\u00e0y li\u00ean t\u1ee5c c\u00f3 l\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n.<\/li>\n<li>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n kh\u00f4ng mu\u1ed1n b\u1ecb l\u00e0m phi\u1ec1n qu\u00e1 nhi\u1ec1u v\u00e0 mu\u1ed1n ki\u1ec3m tra KPI c\u1ee7a b\u1ea1n \u0111\u1ecbnh k\u1ef3 m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n ho\u1eb7c m\u1ed9t l\u1ea7n m\u1ed9t th\u00e1ng, th\u00ec s\u1eed d\u1ee5ng m\u1ed9t khung th\u1eddi gian c\u1ed1 \u0111\u1ecbnh s\u1ebd t\u1ed1t h\u01a1n.<\/li>\n<\/ul>\n<p><em><strong>S\u1ed1 li\u1ec7u v\u1edbi T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m<\/strong><\/em><\/p>\n<ul>\n<li>V\u1edbi m\u1ed9t s\u1ed1 KPI nh\u01b0 m\u1ee5c ti\u00eau doanh s\u1ed1 (v\u00ed d\u1ee5: \u0110\u1ea1t \u0111\u01b0\u1ee3c h\u1ee3p \u0111\u1ed3ng tr\u1ecb gi\u00e1 $5 tri\u1ec7u), r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n mu\u1ed1n xem con s\u1ed1.<\/li>\n<li>V\u1edbi nh\u1eefng KPI kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1ee3t truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, r\u00f5 r\u00e0ng l\u00e0 b\u1ea1n mu\u1ed1n xem t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.<\/li>\n<li>Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 KPI, \u0111i\u1ec1u n\u00e0y kh\u00f4ng r\u00f5 r\u00e0ng. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean Kinh doanh c\u1ee7a b\u1ea1n \u0111ang c\u00f3 \u0111\u1ee7 b\u00e0i tr\u00ecnh b\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 b\u1ea1n s\u1ebd c\u1ea7n theo d\u00f5i:\n<ul>\n<li>T\u1ed5ng s\u1ed1 bu\u1ed5i tr\u00ecnh b\u00e0y\/g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1eb7t<\/li>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i % tr\u00ean m\u1ed7i bu\u1ed5i tr\u00ecnh b\u00e0y<\/li>\n<li>Ho\u1eb7c b\u1ea1n s\u1ebd xem x\u00e9t t\u1ef7 l\u1ec7 % th\u1eddi gian c\u00f2n l\u1ea1i m\u00e0 \u0111\u1ed9i Kinh doanh c\u1ee7a b\u1ea1n c\u00f2n c\u00f3?<\/li>\n<\/ul>\n<p>M\u1ed7i t\u00f9y ch\u1ecdn s\u1ebd c\u00f3 \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang c\u1ee7a n\u00f3, v\u00ec v\u1eady quan tr\u1ecdng l\u00e0 quy\u1ebft \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n KPI n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 sau \u0111\u00f3 x\u00e1c minh li\u1ec7u c\u00e1c thi\u1ebft l\u1eadp hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n c\u00f3 ph\u1ea3n \u00e1nh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111i\u1ec1u \u0111\u00f3 hay kh\u00f4ng.<\/li>\n<\/ul>\n<p><em><strong>Khung th\u1eddi gian thi\u1ebft l\u1eadp D\u00e0i v\u00e0 Ng\u1eafn<\/strong><\/em><\/p>\n<ul>\n<li>Khung th\u1eddi gian thi\u1ebft l\u1eadp c\u00e0ng d\u00e0i, con s\u1ed1 c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng ch\u00ednh x\u00e1c h\u01a1n. V\u00ed d\u1ee5, Ch\u1ec9 s\u1ed1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng (NPS) c\u1ee7a C\u00f4ng ty b\u1ea1n trong 3 th\u00e1ng g\u1ea7n \u0111\u00e2y s\u1ebd ch\u00ednh x\u00e1c h\u01a1n t\u00ednh NPS theo t\u1eebng ng\u00e0y.<\/li>\n<li>Tuy nhi\u00ean, khung th\u1eddi gian c\u00e0ng d\u00e0i s\u1ebd khi\u1ebfn cho d\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n d\u1ecbch chuy\u1ec3n th\u00e0nh Ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 &#8211; d\u1eabn \u0111\u1ebfn b\u1ea1n v\u00e0 \u0111\u1ed9i nh\u00f3m c\u1ee7a m\u00ecnh s\u1ebd kh\u00f4ng b\u1eaft k\u1ecbp nh\u1eefng g\u00ec di\u1ec5n ra trong th\u1eddi gian g\u1ea7n. T\u01b0\u01a1ng t\u1ef1 v\u00ed d\u1ee5 b\u00ean tr\u00ean, b\u1ea1n s\u1ebd th\u1ea5y Ch\u1ec9 s\u1ed1 NPL di\u1ec5n bi\u1ebfn t\u1ed1t hay x\u1ea5u ngay l\u1eadp t\u1ee9c b\u1eb1ng c\u00e1ch theo d\u00f5i h\u1eb1ng ng\u00e0y, n\u00f3 s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u01b0\u1edbc khi b\u1ea1n th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 v\u1edbi Ch\u1ec9 s\u1ed1 NPL c\u1ee7a 3 th\u00e1ng.<\/li>\n<\/ul>\n<p><strong>V\u00ec th\u1ebf, b\u1ea1n v\u00e0 \u0111\u1ed9i nh\u00f3m c\u1ee7a m\u00ecnh h\u00e3y c\u00f9ng x\u00e1c \u0111\u1ecbnh &amp; th\u1ed1ng nh\u1ea5t <em>\u201cChu k\u1ef3 \u0111\u00e1nh gi\u00e1\u201d<\/em> c\u1ee7a t\u1eebng ch\u1ec9 s\u1ed1 KPI \u0111\u1ec3 th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c nh\u1ea5t t\u00ecnh h\u00ecnh c\u1ee7a Doanh nghi\u1ec7p \/ Ph\u00f2ng Ban.<\/strong><\/p>\n<h3>\u0110\u1ed3ng thu\u1eadn v\u1ec1 Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau<\/h3>\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch t\u00ednh gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i t\u1ed1t nh\u1ea5t cho ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n, \u0111\u1ebfn l\u00fac quy\u1ebft \u0111\u1ecbnh b\u1ea1n mu\u1ed1n gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i \u0111\u00f3 tr\u1edf th\u00e0nh gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p>Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau cho bi\u1ebft \u0111i\u1ec1u g\u00ec l\u00e0 hi\u1ec7u su\u1ea5t t\u1ed1t. N\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, KPI kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t h\u1eefu \u00edch v\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft hi\u1ec7u su\u1ea5t t\u1ed1t tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n<h4><strong>\u00cdt h\u01a1n ho\u1eb7c L\u1edbn h\u01a1n<\/strong><\/h4>\n<p>Gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau l\u00e0 gi\u00e1 tr\u1ecb t\u1ed1i thi\u1ec3u ho\u1eb7c t\u1ed1i \u0111a m\u00e0 b\u1ea1n mu\u1ed1n ch\u1ec9 s\u1ed1 \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ec v\u1eady, b\u1ea1n c\u00f3 2 t\u00f9y ch\u1ecdn cho gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n:<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5:<\/p>\n<ul>\n<li>L\u1edbn h\u01a1n ho\u1eb7c b\u1eb1ng (\u2265)\n<ul>\n<li>Giao d\u1ecbch \u2265 $10 tri\u1ec7u<\/li>\n<li>eNPS \u2265 30<\/li>\n<li>T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn g\u1ed9p \u2265 70%<\/li>\n<\/ul>\n<\/li>\n<li>Nh\u1ecf h\u01a1n ho\u1eb7c b\u1eb1ng (\u2264)\n<ul>\n<li>T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn g\u1ed9p h\u00e0ng th\u00e1ng \u2264 2%<\/li>\n<li>T\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c h\u00e0ng n\u0103m \u2264 10%<\/li>\n<li>H\u00f3a \u0111\u01a1n b\u1ecb h\u1ee7y \u2264 25.000\u20ac<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>\u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u KPI<\/h3>\n<p>\u0110\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u KPI l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o KPI \u0111\u01b0\u1ee3c duy tr\u00ec kho\u1ebb m\u1ea1nh. N\u1ebfu kh\u00f4ng ai hi\u1ec3u KPI, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng bi\u1ebft c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng n\u00f3. V\u00e0 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u KPI, b\u1ea1n c\u1ea7n cung c\u1ea5p ng\u1eef c\u1ea3nh ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00e1ch hi\u1ec3u.<\/p>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed7i KPI, h\u00e3y tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau v\u00e0 l\u01b0u tr\u1eef c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi n\u00e0y v\u00e0o KPI \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y:<\/p>\n<p><em><strong>T\u1ea1i sao l\u1ea1i \u00e1p d\u1ee5ng KPI n\u00e0y?<\/strong><\/em> C\u00e2u h\u1ecfi n\u00e0y bu\u1ed9c b\u1ea1n ph\u1ea3i suy ngh\u0129 ch\u00edn ch\u1eafn v\u1ec1 KPI m\u00e0 b\u1ea1n \u0111ang t\u1ea1o cho nh\u00f3m ho\u1eb7c c\u00f4ng ty c\u1ee7a m\u00ecnh. N\u00f3 gi\u00fap ng\u01b0\u1eddi nghe \u0111\u01b0a KPI v\u00e0o b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb trong c\u00e1c nh\u00f3m v\u00e0 t\u1ed5 ch\u1ee9c l\u1edbn h\u01a1n, n\u01a1i b\u1ea1n kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/p>\n<p><em><strong>Gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i \u0111\u01b0\u1ee3c t\u00ednh nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/em> Cho d\u00f9 b\u1ea1n t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i nh\u01b0 th\u1ebf n\u00e0o th\u00ec \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi xem s\u1ed1 li\u1ec7u ph\u1ea3i hi\u1ec3u c\u00e1ch t\u00ednh s\u1ed1 li\u1ec7u \u0111\u00f3. V\u00ec th\u1ebf, h\u00e3y chia s\u1ebb c\u00f4ng th\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n<p><em><strong>Gi\u1ea3i th\u00edch c\u00e1ch b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau<\/strong><\/em> M\u1ed7i KPI ph\u1ea3i c\u00f3 m\u1ed9t gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u1ea7n hi\u1ec3u t\u1ea1i sao \u0111\u00f3 l\u1ea1i l\u00e0 gi\u00e1 tr\u1ecb m\u1ee5c ti\u00eau. N\u00f3 c\u00f3 d\u1ef1a tr\u00ean \u0111i\u1ec3m chu\u1ea9n kh\u00f4ng?<\/p>\n<h3>R\u00e0 so\u00e1t KPI th\u01b0\u1eddng xuy\u00ean<\/h3>\n<p>Ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c theo \u0111\u00fang KPI \u0111\u00f3 l\u00e0 th\u01b0\u1eddng xuy\u00ean xem x\u00e9t ch\u00fang. Ch\u00fang t\u00f4i khuy\u1ebfn kh\u00edch b\u1ea1n v\u00e0 \u0111\u1ed9i nh\u00f3m c\u1ee7a m\u00ecnh h\u00e3y xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c KPI v\u00e0o \u0111\u1ea7u m\u1ed7i qu\u00fd, c\u00f9ng th\u1eddi \u0111i\u1ec3m ch\u1ed1t OKR c\u1ee7a qu\u00fd tr\u01b0\u1edbc v\u00e0 ph\u00e1c th\u1ea3o OKR m\u1edbi.<\/p>\n<p>\u0110\u00f4i khi, ch\u00fang ta s\u1ebd nh\u1eadn ra r\u1eb1ng c\u00f3 nh\u1eefng KPI ch\u01b0a bao gi\u1edd xem x\u00e9t \u0111\u1ebfn, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y KPI \u0111\u00f3 kh\u00f4ng th\u1ef1c s\u1ef1 quan tr\u1ecdng. Nh\u1eefng l\u1ea7n kh\u00e1c, c\u00f3 th\u1ec3 ch\u00fang ta nh\u1eadn ra r\u1eb1ng KPI kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a m\u00ecnh, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ch\u00ednh x\u00e1c.<\/p>\n<p>Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean xem x\u00e9t KPI r\u1ea5t quan tr\u1ecdng v\u00ec nh\u1eefng g\u00ec c\u00f3 th\u1ec3 l\u00e0 KPI ph\u00f9 h\u1ee3p cho nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n trong m\u1ed9t n\u0103m kh\u00f4ng t\u1ef1 \u0111\u1ed9ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang l\u00e0 KPI ph\u00f9 h\u1ee3p cho n\u0103m ti\u1ebfp theo.<\/p>\n<h2>KPIs v\u00e0 OKRs: C\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng<\/h2>\n<p>KPI th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t (OKR). Tr\u00ean th\u1ef1c t\u1ebf, KPI v\u00e0 OKR l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n kh\u00e1c nhau, b\u1ed5 sung cho nhau m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean trong vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c. OKR c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c KPI kh\u00f4ng kho\u1ebb m\u1ea1nh.<\/p>\n<h3>C\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>Nh\u01b0 b\u1ea1n \u0111\u00e3 bi\u1ebft, KPI \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng, \u0111\u1ea7u ra, s\u1ed1 l\u01b0\u1ee3ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t quy tr\u00ecnh ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng \u0111ang di\u1ec5n ra.<\/p>\n<p>M\u1eb7t kh\u00e1c, OKR cung c\u1ea5p m\u1ed1i li\u00ean k\u1ebft c\u00f2n thi\u1ebfu gi\u1eefa tham v\u1ecdng v\u00e0 th\u1ef1c t\u1ebf. Ch\u00fang gi\u00fap b\u1ea1n ph\u00e1 v\u1ee1 hi\u1ec7n tr\u1ea1ng v\u00e0 \u0111\u01b0a b\u1ea1n v\u00e0o l\u00e3nh th\u1ed5 m\u1edbi th\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t gi\u1ea5c m\u01a1 l\u1edbn\u2014m\u1ed9t M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng \u0111\u1ea7y c\u1ea3m h\u1ee9ng cho c\u00f4ng ty c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n c\u00f3 OKR \u0111\u1ec3 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn \u0111\u00f3.<\/p>\n<p><em><strong>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t chi\u1ebfc \u00f4 t\u00f4 v\u00e0 b\u1ea1n \u0111ang l\u00e1i chi\u1ebfc \u00f4 t\u00f4 \u0111\u00f3 t\u1edbi m\u1ed9t \u0111\u00edch \u0111\u1ebfn (M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n), khi \u0111\u00f3:<\/strong><\/em><\/p>\n<ul>\n<li>KPI c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y tr\u00ean b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ee7a \u00f4 t\u00f4: \u0110\u1ed3ng h\u1ed3 \u0111o nhi\u00ean li\u1ec7u, \u0110\u1ed3ng h\u1ed3 \u0111o nhi\u1ec7t \u0111\u1ed9 \u0111\u1ed9ng c\u01a1, V\u1eadn t\u1ed1c hi\u1ec7n t\u1ea1i,\u2026. \u0110\u00e2y l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n s\u1ebd li\u00ean t\u1ee5c c\u1ea7n ph\u1ea3i xem.<\/li>\n<li>Ng\u01b0\u1ee3c l\u1ea1i, OKR gi\u1ed1ng nh\u01b0 l\u1ed9 tr\u00ecnh c\u1ee7a b\u1ea1n. N\u00f3 s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ebfn \u0111\u00edch. OKRs ch\u1ec9 l\u00e0 t\u1ea1m th\u1eddi, ch\u00fang s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian. Khi b\u1ea1n \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ed9t c\u1ed9t m\u1ed1c \u0111\u1ec3 \u0111\u1ebfn \u0111\u00edch, b\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o c\u1ed9t m\u1ed1c ti\u1ebfp theo.<\/li>\n<\/ul>\n<p><strong>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ea7n c\u1ea3 KPI v\u00e0 OKR. N\u1ebfu b\u1ea1n ch\u1ec9 xem KPI, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang ti\u1ebfn t\u1edbi \u0111\u00edch nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu b\u1ea1n ch\u1ec9 xem OKRs, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ea5y m\u00ecnh s\u1eafp h\u1ebft n\u0103ng l\u01b0\u1ee3ng.<\/strong><\/p>\n<h3>OKR c\u00f3 th\u1ec3 chuy\u1ec3n th\u00e0nh KPI kh\u00f4ng (v\u00e0 ng\u01b0\u1ee3c l\u1ea1i)?<\/h3>\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0: <em><strong>\u201cOKR c\u00f3 th\u1ec3 chuy\u1ec3n th\u00e0nh KPI v\u00e0 KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ed1 \u0111\u1ecbnh th\u00f4ng qua OKR\u201d.<\/strong><\/em> \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do t\u1ea1i sao nhi\u1ec1u t\u1ed5 ch\u1ee9c ch\u1ecdn theo d\u00f5i KPI v\u00e0 OKR c\u00f9ng nhau.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch OKR tr\u1edf th\u00e0nh KPI nh\u01b0 sau:\n<ul>\n<li>Trong qu\u00fd tr\u01b0\u1edbc, Ph\u00f2ng Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 \u00c1p d\u1ee5ng <em><strong>OKR nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang web<\/strong><\/em>. H\u1ecd \u0111\u00e3 ch\u1ea1y t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u0103ng hi\u1ec7u su\u1ea5t trang web c\u1ee7a m\u00ecnh v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch truy c\u1eadp trang web th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/li>\n<li>OKR \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t th\u00e0nh c\u00f4ng l\u1edbn. Doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ban \u0111\u1ea7u nh\u1edd v\u00e0o c\u00e1c th\u1eed nghi\u1ec7m m\u00e0 P. Marketing \u0111\u00e3 ch\u1ea1y. Tuy nhi\u00ean, v\u00ec trang web l\u00e0 \u0111\u1ea7u c\u1ea7u ch\u00ednh m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 c\u0169ng l\u00e0 n\u01a1i h\u1ecd c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3, n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00e0ng cao c\u00e0ng t\u1ed1t.<\/li>\n<li>V\u00ec Doanh nghi\u1ec7p tin r\u1eb1ng lu\u00f4n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00ean ch\u00fang t\u00f4i \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m (v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c b\u00ecnh th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi Ph\u00f2ng Marketing. Do \u0111\u00f3, KPI c\u1ee7a Ph\u00f2ng Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ec3 b\u1ea3o v\u1ec7 vi\u1ec7c li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang web: <strong>KPI <em>\u201cT\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trang web th\u00eam 5% m\u1ed7i th\u00e1ng\u201d<\/em><\/strong>, \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c ch\u1ea1y th\u1eed nghi\u1ec7m v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng vi\u1ec7c b\u00ecnh th\u01b0\u1eddng.<\/li>\n<\/ul>\n<\/li>\n<li>M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c &#8211; OKR c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c KPI kh\u00f4ng kho\u1ebb m\u1ea1nh\n<ul>\n<li>KPI c\u1ee7a Ph\u00f2ng Marketing l\u00e0 theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 tr\u00ean trang web. Doanh nghi\u1ec7p \u0111\u1eb7t ra mu\u1ed1n KPI n\u00e0y \u1edf m\u1ee9c 7% ho\u1eb7c cao h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 mi\u1ec5n l\u00e0 7% kh\u00e1ch truy c\u1eadp trang web chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec t\u1ea5t c\u1ea3 \u0111\u1ec1u \u1ed5n v\u00e0 P. Marketing kh\u00f4ng c\u1ea7n t\u1eadp trung th\u00eam v\u00e0o \u0111i\u1ec1u n\u00e0y.<\/li>\n<li>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu KPI cho th\u1ea5y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi 7%, Ph\u00f2ng Marketing c\u00f3 th\u1ec3 \u01b0u ti\u00ean kh\u1eafc ph\u1ee5c KPI v\u00e0 \u0111\u01b0a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 tr\u1edf l\u1ea1i m\u1ee9c mong mu\u1ed1n. N\u00f3i c\u00e1ch kh\u00e1c, Marketing c\u00f3 th\u1ec3 t\u1ea1o OKR \u0111\u1ec3 kh\u1eafc ph\u1ee5c KPI kho\u1ebb m\u1ea1nh tr\u1edf l\u1ea1i.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21588 size-full\" src=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_.png 1920w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_-300x169.png 300w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_-1024x576.png 1024w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_-768x432.png 768w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_-1536x864.png 1536w, https:\/\/simplamo-cdn.simplamo.com\/wp-content\/uploads\/2023\/12\/EOS-GUIDE-36.VI_-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2>C\u00e1ch ch\u1ecdn KPI ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p<\/h2>\n<h3>1. <strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh<\/strong><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c ch\u1ecdn KPI ph\u00f9 h\u1ee3p l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec? B\u1ea1n c\u00f3 mu\u1ed1n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c h\u1ee3p l\u00fd h\u00f3a ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng? Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn KPI s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i ti\u1ebfn tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00ec m\u1ed9t s\u1ed1 KPI ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 bao g\u1ed3m: t\u0103ng tr\u01b0\u1edfng doanh thu, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh,\u2026<\/li>\n<li>N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n,&#8230;<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn KPI cung c\u1ea5p cho b\u1ea1n nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t v\u00e0 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.<\/p>\n<h3>2. Xem x\u00e9t ng\u00e0nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/h3>\n<p>C\u00e1c ng\u00e0nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00e1c KPI kh\u00e1c nhau.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>M\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb c\u00f3 th\u1ec3 \u01b0u ti\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, trong khi m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t v\u00e0 gi\u1ea3m chi ph\u00ed.<\/li>\n<li>N\u1ebfu b\u1ea1n l\u00e0m trong ng\u00e0nh ph\u1ea7n m\u1ec1m B2B, m\u1ed9t s\u1ed1 KPI ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 bao g\u1ed3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC), gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV) ho\u1eb7c t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf.<\/li>\n<li>N\u1ebfu b\u1ea1n l\u00e0m trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch ch\u1ecdn KPI d\u00e0nh ri\u00eang cho ng\u00e0nh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n<\/p>\n<h3>3. Quy\u1ebft \u0111\u1ecbnh ch\u1ec9 s\u1ed1 n\u00e0o l\u00e0 Quan tr\u1ecdng<\/h3>\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec1u nh\u01b0 nhau &#8211; s\u1ebd c\u00f3 m\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p h\u01a1n nh\u1eefng ch\u1ec9 s\u1ed1 kh\u00e1c. Khi l\u1ef1a ch\u1ecdn KPIs, h\u00e3y c\u00e2n nh\u1eafc ch\u1ec9 s\u1ed1 n\u00e0o c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u1ea1t \u0111\u1ebfn m\u1ee5c ti\u00eau.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, d\u00f2ng ti\u1ec1n v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/li>\n<li>N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u t\u0103ng tr\u01b0\u1edfng nh\u01b0 t\u1ef7 l\u1ec7 thu h\u00fat kh\u00e1ch h\u00e0ng, doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng (MRR) ho\u1eb7c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u01b0u ti\u00ean c\u00e1c n\u1ed7 l\u1ef1c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111ang c\u00f3.<\/p>\n<h3>4. Gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n<\/h3>\n<p>Vi\u1ec7c theo d\u00f5i nhi\u1ec1u lo\u1ea1i KPI c\u00f3 th\u1ec3 r\u1ea5t h\u1ea5p d\u1eabn, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 gi\u1eef m\u1ecdi th\u1ee9 \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t v\u00e0i s\u1ed1 li\u1ec7u ch\u00ednh. \u00c1p d\u1ee5ng qu\u00e1 nhi\u1ec1u ch\u1ec9 s\u1ed1 KPI c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n cho\u00e1ng ng\u1ee3p, d\u1eabn \u0111\u1ebfn nh\u1ea7m l\u1eabn v\u00e0 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng. V\u00ec th\u1ebf h\u00e3y ch\u1ec9 b\u00e1m s\u00e1t m\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u ch\u00ednh quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u01a1i s\u1ebd cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t cho b\u1ea1n.<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn theo d\u00f5i 3-5 s\u1ed1 li\u1ec7u ch\u00ednh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 t\u0103ng tr\u01b0\u1edfng doanh thu, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n<p>B\u1eb1ng c\u00e1ch ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 \u00edt s\u1ed1 li\u1ec7u nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a m\u00ecnh h\u01a1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n<h3>5. \u0110\u1ea3m b\u1ea3o KPI c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/h3>\n<p>M\u1ed9t KPI t\u1ed1t l\u00e0 KPI c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i theo th\u1eddi gian. N\u00f3 c\u0169ng ph\u1ea3i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c, ngh\u0129a l\u00e0 n\u00f3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/p>\n<p>V\u00ed d\u1ee5:<\/p>\n<ul>\n<li>N\u1ebfu b\u1ea1n \u0111ang theo d\u00f5i m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu d\u01b0\u1edbi d\u1ea1ng KPI, b\u1ea1n c\u0169ng n\u00ean theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu.<\/li>\n<li>T\u01b0\u01a1ng t\u1ef1, n\u1ebfu b\u1ea1n \u0111ang theo d\u00f5i s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng d\u01b0\u1edbi d\u1ea1ng KPI, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i th\u00eam c\u00e1c s\u1ed1 li\u1ec7u nh\u01b0 th\u1eddi gian ph\u1ea3n h\u1ed3i, t\u1ef7 l\u1ec7 gi\u1ea3i quy\u1ebft v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c s\u1ed1 li\u1ec7u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>N\u00f3i c\u00e1ch kh\u00e1c, b\u1ed9 KPIs c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n n\u00ean c\u00f3 c\u1ea3 \u201cCh\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3\u201d &#8211; th\u1ec3 hi\u1ec7n \u0111i\u1ec1u Doanh nghi\u1ec7p mu\u1ed1n v\u00e0 \u201cCh\u1ec9 s\u1ed1 d\u1eabn d\u1eaft\u201d &#8211; C\u00e1c b\u01b0\u1edbc \/ h\u01b0\u1edbng d\u1eabn th\u1ef1c hi\u1ec7n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3.<\/p>\n<h3>6. C\u1eadp nh\u1eadt KPI c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean<\/h3>\n<p>C\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean kinh doanh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt KPI. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ed9 KPI \u0111ang \u00e1p d\u1ee5ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n<p><strong>B\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt KPI, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/strong><\/p>\n<p><!-- notionvc: 0ded9607-6524-4d13-b42e-2f4eefdf2102 --><\/p>","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u v\u1ec1 KPI KPI l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u1edbc \u0111o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Ch\u00fang l\u00e0 th\u00e0nh ph\u1ea7n quan&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"doc_category":[217],"doc_tag":[],"class_list":{"0":"post-21557","1":"docs","2":"type-docs","3":"status-publish","5":"doc_category-kho-tai-lieu-tham-khao"},"acf":[],"year_month":"2026-06","word_count":7692,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"thanhtungdp","author_nicename":"thanhtungdp","author_url":"https:\/\/simplamo.com\/vi\/author\/thanhtungdp\/"},"doc_category_info":[{"term_name":"KHO T\u00c0I LI\u1ec6U THAM KH\u1ea2O","term_url":"https:\/\/simplamo.com\/vi\/docs-category\/kho-tai-lieu-tham-khao\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/docs\/21557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/comments?post=21557"}],"version-history":[{"count":9,"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/docs\/21557\/revisions"}],"predecessor-version":[{"id":22178,"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/docs\/21557\/revisions\/22178"}],"wp:attachment":[{"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/media?parent=21557"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/doc_category?post=21557"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/simplamo.com\/vi\/wp-json\/wp\/v2\/doc_tag?post=21557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}