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Start-up Shark Tank Bye Béo discovers the true key to fix their chaotic administration on Simplamo

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“I’ve managed companies for 7-8 years, trying various models including OKRs, KPIs, and different software like Base, 1office, and Larksuite. They proved too complex, with a gap between goal setting and execution. Simplamo offers a simple, user-friendly solution, which is exactly what I needed,” said CEO Bye Béo LMS Tran An Thanh Long.

Start-up Bye Béo LMS – Conquering Shark Tank with impressive weight loss technology

Bye Béo was founded by Founder Phan Bao Long and 2 Co-founders, Doctor Nguyen Dang Tuan Dung and Doctor Truong Cong Hau. With the desire to solve the obesity problem for the entire Vietnamese people, using the completely natural Bye Béo weight loss method through correct exercise and nutrition.

Bye Béo appeared on Shark Tank season 4, succeeding with an impressive capital call with 5 nods from the sharks, who offered to invest $100,000 for a 25% stake, with each shark holding a 5% stake.

The pain in administration Bye Béo always encountered since its establishment

With the buzz from Shark Tank, Bye Béo has gained a large number of customers, especially on social media platforms, and recently the demand for offline customers has also increased, requiring the organization to expand its scale to meet demand.

Along with that are the increasingly obvious difficulties in operation and overload, overlapping internal functions, one person sitting in multiple positions, pressure on the leadership team, and no effective goal execution method.

Bye Béo has applied many different methods from OKRs, KPIs, Base software, 1 Office, Larksuite, etc., but is still unsuccessful due to being too complex and can’t unite a team with one vision and ready to act for the joint objectives.

Coincidentally, they discovered Simplamo at the Shark Tank Forum 5, and Chairman Phan Bảo Long was impressed by Simplamo’s management thinking, which is surprisingly simple, easy to understand, and focused on people. After the first meeting with Simplamo, he was immediately convinced that this was exactly what he had been looking for and decided to apply it right away.

The search for a simple operational tool, to eliminate the chaos in Bye Béo, has been solved by Simplamo.

a. In coaching session 1 with Simplamo expert, the organizational structure was restructured by an accountability chart and an annual plan for 2023

On February 13, 2023, the project kick-off for enterprise operations on Simplamo was held with guidance from Simplamo expert, Mrs Nguyen Thi Nghia.

With the challenges that Bye Béo is currently facing, Simplamo’s experts have gradually untangled the situation by providing a simple and scientific approach to management through easy-to-use software operations.

Firstly, the accountability Chart clarifies the overall picture and current structure of Bye Béo, packages it into 5 roles of each position, and clarifies the core role for that, succinctly and critically. Through this, each employee understands the essence of the organization. Right now, the CEO is sitting in many positions, overloaded, and needs to be shared, the entire staff needs to restructure to create an optimized diagram for smarter operation.

Secondly, building the 2023 goals (1-year plan), the expected key performance indicators that the team is aiming for, and how to decompose them into specific roles for each position, all focus on achieving efficiency in the 2023 picture through smooth, simple operation and promoting internal strength for long-term success.

After the first consulting session, the long-standing problems that Bye Beo couldn’t solve have been clarified almost comprehensively, and the core bottleneck causing chaos in the organization has been explored. The giant armor named “Responsibility” of the CEO has been gradually removed step by step.

b. Session 2, Simplamo and Bye Béo set Quarterly Goals and measure KPIs

On February 16, 2023, the second training session was held with expert Mrs. Nguyen Thi Nghia, where the Bye Béo team was guided on how to set goals for the first quarters of 2023 based on the annual plan (1-year plan) established in session 1.

Firstly, the team set quarterly rocks that were summarized for the whole company just under 7 core objectives. All members discussed and set specific and measurable goals for each department and team member using the S.M.A.R.T. method. Specifically, for the Marketing, Sales, Coach, and LMS Shop departments, the core objectives were concise and measurable, reducing the habit of working halfway, and everyone understood each other’s tasks. All operations were carried out on Simplamo.

Next, KPIs were set weekly on the Scorecard. The entire Bye Béo team, under the guidance of the expert, discussed and calculated specific measures for each week to align with the quarterly goals while still allowing flexibility for market changes. Examples of KPIs include quality indicators, quantity indicators, evaluation indicators, etc. All KPIs were specific and easy to understand, simplifying the execution process.

After the two training sessions, the Bye Béo team members expressed deep gratitude to the expert and Simplamo for helping them set smart and feasible quarterly goals and KPIs. They had never felt that planning could be so straightforward. Now, all they need to do is follow the plan, and everything will automatically be tracked on Simplamo.

The Simplamo platform fosters a management mindset that truly enhances company efficiency, where leaders and employees understand what they are doing, where they need to go, and how to get there. The orientation map on Simplamo is readily available, and the company no longer doubts whether they are on the right path towards achieving their goals.

When managing the company on, the capability to accomplish goals is transparent, and any inefficiency in any action cannot be concealed. Transparency and simplicity are key, eliminating difficulties as quickly as possible and focusing on what is important.

Together with the CEO, Bye Béo overcomes the pain of management and feels liberated to pursue their ambitious dreams. With the strong support of the Simplamo software, they are confident in achieving many more victories on their path and conquering their multimillion-dollar dreams.


Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

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