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5 most common OKR mistakes when using free OKR software and how to avoid them

By Goal and Strategy Management

Currently, many companies have applied OKRs with free OKR software to manage their work effectively, but they have not been very successful and have faced many obstacles in the process of implementation.

Although OKRs used by free OKR software seem to be a simple framework on the surface, when implemented, few people succeed, practicing endlessly and still failing like a lesson, studying forever but not mastering.

Have you ever wondered why there are so many books, consultants, and free OKR software providers out there? It’s because OKRs are a continuous learning field that requires careful planning and management.

Today, free OKR software trial in 30 days, will share some of the most common OKR mistakes so that you can save time, avoid headaches, and quickly achieve the most successful OKRs.

Mistake 1: Overestimating your abilities, depends entirely on free OKR software, and not relying on actual measurement results

If you set unrealistic goals, your team may encounter some issues such as:

  • Immediately realizing that the goal is not achievable.
  • Losing morale because the goals make them lose confidence.
  • Engaging in behaviors such as lying or shifting responsibilities to meet a goal.

The solution is to set realistic goals that are supported by data measured from past to present to predict the future. And Simplamo – a free OKR software trial in 30 days can help your company set realistic goals with our modern tools.

Mistake 2: Not understanding the essence of OKR and being completely dependent on free OKR software

One of the biggest mistakes when talking about OKR is that most of us do not understand the essential components that makeup OKR. If you do not understand the main components and their differences, you cannot effectively follow the OKR method. Even when using free OKR software.

OKR consists of two parts: Objectives and Key Results.

The objective needs to be inspiring, qualitative, and a declaration of your intention of what you want to achieve. On the other hand, Key Results are quantifiable and proven by measuring progress.

For each objective, there are usually 3-5 key results. Daily tasks are the activities you must complete to achieve those key results.

Mistake 3: Confusing KPIs and OKRs

Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) are related but serve different purposes.

In many cases, your KPIs will be the metrics used to determine key results.

For example, if your Objective (O) is “Create an unforgettable customer experience,” one of your Key Results (KRs) may be to increase customer satisfaction by 2 points after each interaction (KPI). Depending on your current focus, in many situations you may achieve your KPI but not be aligned with your Key Results (KR).

Mistake 4: Setting subjective OKRs from superiors, free OKR software, without teamwork input

One of the great things about OKRs is that they narrow the execution gap of strategy in an organization. As a leader, managers naturally have the strongest grasp of strategy, but they cannot keep track of all the details of daily execution. Free OKR software usually can’t have enough technology or doesn’t give you enough authority to do that.

So, when a manager sets OKRs for a team but is not aware of the details of the task execution of the members or simply has too many departments to oversee and relies completely on free OKR software. They can set unrealistic goals that may pose some challenges to achieving the results.

Additionally, managers may miss out on opportunities to drive employee engagement. In reality, it is best to set OKRs in collaboration with teamwork, nor should it all depend on free OKR software to ensure a unified, and effective implementation process.

Mistake 5: Not using software or just using free OKR software

There is an old saying that what does not advance will retreat, and applying technology is one of the clearest proofs of that.

If managers are running quick tests with OKRs, they can manage the process using tools like Google Sheets, Excel, or free OKR software. However, once the company requires a unified and long-term OKR setup, Excel, and free OKR software is completely inadequate in these situations. The company needs powerful software to make the OKR setup and implementation process smooth and effective. Without software, or just using free OKR software, it is a real challenge for the company’s development.

How software solves the practical problem of OKRs, something that free OKR software is difficult to completely satisfy:

  • Access data to track progress and timely detect issues that could pose difficulties for OKRs
  • Easily manage OKR execution and related tasks
  • Create transparent, understandable, and clear OKRs – without this, it will be difficult to predict the business position and create noise during growth.

Therefore, software is needed to minimize noise points and create a predictable future, enhancing the resilience of businesses to market volatility risks. Even free OKR software can help solve that problem for your company, although that is not enough.

Simplamo – The comprehensive software to fix the top 5 most common OKR mistakes: is a modern business management software that can help companies achieve successful OKRs and easily overcome the 5 weaknesses. At Simplamo, any noise in a company’s OKRs will be addressed through simple but accurate steps that focus on the core issue. OKR pain when using free OKR software or unsuitable tools, is no longer a silent note in the high-soaring development of the company.

First and foremost, the most important factor in determining whether you will succeed with OKRs or not is clarity and specificity in the organizational structure because only clarity in positions leads to specific and decisive actions, which most free OKR software tools do not allow you to achieve. The boss is the boss and has his/her own tasks, and employees are different from managers, each with their own functions. “Know yourself, know your enemy, and you will win every battle” – Sun Tzu.

A common occurrence in Vietnamese companies is that bosses often take on the tasks of the team, making everything necessary to do, and it’s hard to explain, especially if it’s all invisible work. Sometimes, you want to know why you’re busy all day but can’t seem to get anything done. Employees are not proactive in their work, sometimes relying on everything being said orally, initially saying yes but then not paying attention to completing the task. Therefore, no matter how good your OKRs are, they will be difficult to implement. Even if the boss is a great leader, it’s not easy to accomplish everything.

The answer here is to find a responsibility chart that is easy to understand, but short and deep enough for the entire company. Tasks should not be placed in a spiritual, telepathic way to read and then deduce. Roles must be scientifically defined, easily understandable, and actionable without the need for any further interpretation.

On Simplamo, the Responsibility Chart feature specifically details the tasks for every job title in the company, from the top 5 core roles for each person and below, according to the standard US management model, arranged extremely scientifically, streamlined, and simple, helping to “minimize misunderstandings” in the team, all focused on the simplicity of theory and quickly taking action for their effectiveness.

Secondly, set the company’s core goals in 7 concise objectives, which all members will discuss. Each department and member will have clear and specific goals using the S.M.A.R.T. method. Especially for departments such as Marketing, Sales, Accounting, etc., the core objectives will be summarized in less than 7, using affirmative and measurable statements to reduce half-hearted work habits. Everyone will understand each other’s tasks clearly, and measure progress in detail based on completion timelines of all members and departments. All tasks will be managed on Simplamo – a free OKR software trial in 30 days.

Next is to set KPI indicators for each week on the Scorecard: OKR is not KPI, and this is easy to understand when using Simplamo – a free OKR software trial in 30 days. The indicators are calculated and discussed to measure the results each week in line with the Quarterly goals, while still allowing for flexibility in response to market fluctuations. Examples of indicators include quality metrics, quantity metrics, evaluation metrics, and so on. All of them are very specific and easy to understand. This helps to simplify the team’s work so that they can quickly get started and export files quickly and conveniently for printing reports.

The Weekly Meeting tool solves tons of broken sections in plan execution – an effective Weekly Meeting rhythm, with a pre-existing framework, 7 specific steps, all linked together and automatically creating issues when they arise continuously. Urgent issues will be added to the To-do list, and if they take longer, they will be listed in the Rock – the quarterly goal that needs to be completed. Each person will have a specific PIC, and the meeting will be alternately chaired by the middle management team to help them become stronger and not rely on the top boss.

On Simplamo, building annual goals, setting expected metrics for the team to aim for, and breaking them down into Quarterly Objectives and Key Results (OKRs) and specific KPIs for each role, are all focused on achieving a successful year through a smooth and simple operating process, as well as driving internal motivation towards long-term success.

In addition, Simplamo – a free OKR software trial in 30 days, also has a dedicated consulting team with a philosophy of prioritizing business growth, for a prosperous and thriving Vietnam. is exactly what businesses are always looking for in a technology partner.


Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

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Simplamo eliminates obstacles in the process of implementing OKRs and KPIs

By Goal and Strategy Management

A painful truth is that we only know how to write OKRs and KPIs but not how to track and execute them properly…

OKRs and KPIs are management methods that many Vietnamese businesses have applied in recent years. Although these methods are well-known around the world, not all businesses have successfully implemented them.

There are many reasons for the failure of implementing a method, but one of the main reasons is that we spend a lot of time writing and issuing them but do not invest enough in the execution – reviewing and improving.

In today’s article, Simplamo shares with you a focus on clarifying the points that are causing discomfort in the execution process and providing specific, visual methods to help you successfully execute OKRs and KPIs and increase revenue growth.

1. Writing is not enough

Many businesses spend the first 2-3 months of the year creating a business plan for the new year, setting OKRs and KPIs then issuing it and letting it float. They only gather the team to review at regular meetings (usually at the end of the month or quarter), but by then, it’s too late.

Employees forget the set goals, metrics, and even OKRs and KPIs. These goals or metrics are no longer relevant due to constant changes in the market/company strategy. Too many issues arise during the execution process, but they are not addressed in a timely manner or are repeated multiple times.

Finally, the goals and metrics do not meet expectations, leaving both employees and managers exhausted after each meeting. Clearly, writing and issuing a plan or OKRs and KPIs is one thing, but whether it can be successfully executed depends on how we review and improve it.

2. Writing correctly and sufficiently

OKRs and KPIs are no longer unfamiliar to us, with many books, documents, and template samples for businesses to choose from. However, when writing their own set of indicators and objectives, businesses should pay attention to the following:

  • Quality over quantity: choose truly important indicators and objectives for the business. A long list of indicators and objectives often does not bring efficiency to the team, they will be overwhelmed by a myriad of indicators, not knowing what to prioritize and where to start. The suggested number here is a maximum of 15 indicators for the entire business and 7 important objectives for each quarter.
  • Short and easy to understand: ensure that the names of the indicators and objectives you set are easy to understand, even the lowest-level office employee can understand what you want. Simply put, they must understand to be able to do it correctly, verbose and flashy language only makes things more complicated, employees will not remember and not do it according to your intentions.
  • Align with business operations and continuously improve: Each business is a unique entity, therefore, the metrics, goals, OKRs and KPIs will also differ. You should start with the important metrics and goals, and during the process, you and your team will realize whether they are suitable and worth pursuing in the future. Then, you adjust and continue to monitor them.

Nothing is perfect and fixed from the beginning, even your business metrics and goals will evolve with the development of the business, so let everything be natural.

3. Review correctly

After completing the target-setting process and releasing it. It is time for the business to conduct indicators in OKRs and KPIs regular and proper reviews to ensure that everything is always on track.

3.1. Regarding frequency

End-of-month or end-of-quarter meetings are not enough to ensure indicators in OKRs and KPIs smooth operations. Imagine if you only meet your team 12 times a year if you meet at the end of each month or only 4 times a year if you meet at the end of each quarter.

Many issues arise during a month or even a week, both internally and externally with customers. If you only meet at the end of each month, all you get are reports on the numbers, and you do not have the opportunity to address the issues that have hindered the team during the past month or make timely decisions. This is not to mention whether the targets and indicators of your OKRs and KPIs you set are still appropriate or not.

Therefore, hold weekly meetings on a fixed day and time so that the team can schedule their work and prepare the necessary information for the meeting. Weekly reviews are just enough connection; if you have more frequent meetings, the team will not have time to work and will not be proactive in their work.

3.2. Regarding method:

You have identified the importance of organizing a weekly meeting, so what should we do and say in this meeting to ensure that the team always adheres to the targets? Here are the principles of an effective weekly meeting:

  • Start and end on time: set up a fixed weekly meeting so that the team can control their time and attend on time. A meeting should only last for 90 minutes; beyond that, people will not have enough energy and focus to come up with the best solutions to problems.
  • Coordinators and secretaries: a meeting should have a main coordinator to ensure everyone stays on topic and focused on the issues discussed. The secretary will record important discussion points and action plans created to send to the team after the meeting ends.
  • Ensure proper and complete review: review important content weekly, including your metrics, objectives, from top to bottom. This means your metrics should be measured weekly, your goals should be broken down into smaller pieces for implementation. Do not stop midway in this process, especially when you have just discovered a problem and want to solve it immediately, because you may miss larger issues in metrics, objectives that have not been considered.
  • Problem-solving requires action (todo): for each problem, focus on solving it by developing specific action plans, assigning responsibility to someone, and then moving on to solve other problems. Be disciplined in this step, as nearly 80% of people have a tendency to “talk around” without focusing on a specific problem.

These are the principles of a properly organized regular meeting. To make this meeting truly effective, the coordinator must equip themselves with many other soft skills. But above all, it is training and discipline that are most important.

By regularly organizing weekly meetings, you will notice significant changes in the team: everyone knows their metrics, objectives, indicators in OKRs and KPIs by heart and focuses on achieving them; the team identifies and solves many emerging problems that are hindering progress; you can evaluate all activities taking place in the organization, adjust strategies and policies in a timely manner, and place expectations in the right place.

4. Simplamo – Helping you track and execute OKRs and KPIs the right way

Simplamo is a modern goal management software that combines OKRs and KPIs to effectively help you build and implement successful OKRs and KPIs. Instead of simply digitizing what you’re doing or providing you with a matrix of functionalities, Simplamo offers you the mindset and principles to ensure that you’re doing things right and sufficiently.

The mindset that Simplamo brings to you includes:

  • How to build weekly KPI metrics: Providing company-level and department-level KPI dashboards to quickly identify issues and make accurate predictions.
  • How to build quarterly OKR goals focused on what matters, with suggested methods for building them correctly and sufficiently. Breaking down quarterly OKRs into smart milestone checkpoints for easy progress measurement and issue identification.
  • A 7-step intelligent weekly meeting framework, including reviewing key metrics and goals to easily identify issues.
  • A role-responsibility organizational chart framework, ensuring that OKRs and KPIs are assigned to the right people for the right tasks.
  • User-friendly software interface that focuses on displaying important information, making it easy to monitor team progress and identify impediments.
  • KPI Scorecard review during weekly meetings.
  • OKR goal board with smart milestone checkpoints.

The core essence that Simplamo brings to you is the operational mindset of a business, focusing on alignment, connection, and achieving goals.

Businesses that have used Simplamo have achieved impressive results within just 6 months of using the software. They have learned how to set the right goals, connect their teams, and work together to successfully execute their goals. Many businesses have experienced growth rates of over 30%, and some even achieved 200% growth within 6 months to 1 year of implementing Simplamo.

5. About Simplamo Simplamo aims to bring you real stories and true value.

We know that you are a great leader, a talented CEO with vast professional knowledge and excellent team leadership skills. However, that also means you are always busy, with numerous ideas that are not easy to convey and turn into reality. Your internal environment may become chaotic, and you may feel overwhelmed as your business expands.

Understanding your concerns, Simplamo was created as a crystallization of modern 21st-century management thinking, a century marked by the rapid rise of technology. The 21st century has no place for lengthy management theories and multi-layered approaches. Instead, management should be simple, practical, and effective.

Simplamo transforms modern management knowledge into user-friendly, understandable, and easy-to-follow tools. Amidst the daily flood of information, you and your team will know what needs to be done and how to collaborate to achieve your goals.

During the Simplamo feature demo session, the Simplamo team not only describes the features but also shares detailed insights about the mindset behind them. This way, you and your team can fully understand every aspect of running a business.

Only when there is shared understanding can your team row together in the same boat!


Simplamo is a modern and scientifically-based management software that uniquely combines OKRs and KPIs, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

Chat GPT đang trở nên thông minh một cách điên rồ, giờ thay vì tò mò hãy học cách thi nghi với sự đến gần của nó (7)

Chat GPT and the era of new ways of working, how CEO escape the ‘Laggard’ trap in management?

By Uncategorized

Recently, Chat GPT has been creating a global sensation with its superior ability to answer any questions and have natural and emotional conversations. However, there are also concerns about a distant future in which humanity will be destroyed by the “lords from the machines” created by the human brain.

Or perhaps this is simply the law of evolution in work methods. Regardless of what it is, the most important issue at this time may be adapting to its presence in all human activities. Its impact on society, economy, especially in the business field – where human behavior is always at the center – is undeniable. Certainly, CEOs who are in charge always sensitive to market changes are most aware of this, and everything is at risk of falling into the trap of backwardness, including in a new management method within a business. Let’s find out more about this analysis with Simplamo:

1. What is Chat GPT? Unimaginable numbers in artificial intelligence forecasts

a. What is Chat GPT?

Chat GPT (short for chat generative pre-trained transformer) is an automatic language model by OpenAI. It was created based on a large dataset of human conversations and can respond like a human in conversation. It is one of the largest and most powerful natural language processing AI models with over 175 billion parameters.

Chat GPT has been widely used in various fields, from finance and analysis to everyday issues surrounding life, and can even provide incredibly sound advice. The interesting and natural way of conversation is something that makes Chat GPT amazing for all users when thinking about machines. It is both intelligent and humorous, no different from a conversation between people.

b. Unbelievable forecasts on artificial intelligence

Just five days after its launch, Chat GPT reached one million users worldwide, making it the fastest-growing application in history, far outpacing Steve Jobs’ Apple iPhone, which took more than two months. This is enough to show the incredible level of public interest in the “Superintelligence” AI tool. It has become more familiar to many people from the strange.

Company research firm Gartner predicts that by 2025, the AI software market will reach nearly $134.8 billion and the expected market growth rate will accelerate from 14.4% in 2021 to 31.1% in 2025 – far exceeding the overall market growth rate. AI will be the new way of working in the future, and all processes, including business, will have to accelerate to avoid falling behind in this new way of working. If current profits do not keep up, they will be defeated by the performance frenzy of artificial intelligence.

2. The Law of Evolution in the Way of Working

The evolution of the way we work is inevitable, proportional to the level of development in human thinking, from the stone age to the agricultural and industrial revolutions, the impact of technology, and most recently the application of artificial intelligence (AI).

“If you have a million things to worry about, the first thing you need to do is figure out what to prioritize,” said Paul Bannister, strategy director at Cafemedia.

Artificial intelligence is an inevitable step forward. The case of Chat GPT is a typical example, a comprehensive encyclopedia for any query you make. The problem here is how to stay ahead and adapt to the changing work trends of the future, which are rapidly changing and making all traditional working methods fall behind, even humans if they do not continuously learn and apply more automated and intelligent working methods. And business management methods are not beyond the scope. Because in the future, AI may perform time-consuming management tasks of managers faster, better, and at a lower cost.

“Management at all levels will have to adapt to the world of intelligent machines.” – Harvard Business Review

3. How to manage a business properly in this era

The transition era is gradually shifting, and the turnover in the way businesses operate cannot be avoided. At the moment of transition, there is always a high level of layoffs, and companies that are ready to change and overcome internal difficulties will continue to develop strong and stable in the coming decades. If not, they will easily fade away. Certainly, the CEO is the one who understands the changes taking place in the way the company operates, from leadership to employees, and a painful leadership deadlock needs a solution.

How can managers, from the front line, thrive in the AI era? To find out, Harvard professors surveyed 1,770 managers from 14 countries and interviewed 37 executives responsible for digital transformation in organizations. From there, they identified four methods that successful managers need to master.

Method 1: Utilize AI to save time in management

According to the survey, managers at all levels spend over half of their time on coordination and administrative control tasks. In the future, AI will automate many of these tasks.

Recently, data analysis company Tableau conducted a survey showing that managers who use automated management tools have positive results. As many as 86% of respondents said they want AI support for monitoring and assisting in management issues.

Method 2: Make better judgments, escape traditional ambiguity

The essence of human judgment lies in experience and expertise. Previously, experience was gained through converging factors such as historical issues, organizational culture, and internal empathy. However, according to a recent Harvard University survey, managers have realized that with the help of AI data analysis, judgment skills are gradually being optimized towards creative thinking, data analysis, and logic. This is the top priority for successfully implementing strategic goals.

As Layne Thompson, Director of ERP Services at the US Navy’s IT organization, said, “Usually, managers think about what they are doing, based on the actual situation, always needing judgment, decision-making, experience, and responsiveness. They will fail if they simply apply the rules. And if one of the potential promises of AI is the ability to make decisions, then we should think of technology as a great support tool.”

Method 3: Consider Intelligent Machines as “Colleagues”

Many progressive managers have noted that AI will be like a “colleague”, and we don’t need to “compete with machines”. Intelligent machines can supplement many jobs that require precision and meticulousness, support decision-making and simulation based on data. In fact, 78% of surveyed managers believe that they will trust the advice of intelligent systems in making future business decisions.

A company called Kensho Technologies specializes in providing investment analysis services. Its system allows investment managers to ask simple investment-related questions in English, such as “Which industries and sectors performed well in the three months before and after interest rate hikes?” and receive answers in a few minutes. Imagine how such technologies can support individuals and management teams in evaluating the consequences of decisions and predicting super-fast situations.

Method 4: Develop Social Skills and Expand Networks

Most managers acknowledge the importance of social skills, communication, and networking. It is believed that in the future, the role of managers will become more like “facilitators” or “coaches”, with a focus on team collaboration and communication. Therefore, developing social skills and expanding networks is a key factor in improving management performance.

Because although technology can help us extract knowledge, synthesize partner, customer, and community evaluations…, as a leader, you must be able to gather perspectives, consult with team members, and have a wealth of diverse experiences.

4. Want to improve but still facing many internal problems

In order to withstand the changes of the times, businesses need to have a strong internal management force. However, in Vietnam, many businesses have collapsed due to the chaos in finding a scientific and unified operating method for the company.

Every day during operation, there will naturally be many problems arising, each person and department being caught up in their own issues, causing chaos for the overall operation process. The boss is always overloaded with small issues. Without measuring and storing tools, aiming to achieve KPI/OKR goals becomes difficult due to decisions based on intuition and lack of data.

The fear of management among CEOs does not solely come from the lack of data input tools, as Excel and some related software can also do the job. But the main reason causing the congestion problem in the management of many business owners in Vietnam lies in the absence of integrated software with a comprehensive target management method, detailed breakdown, and the core strength building of the business combined with data measurement towards achieving the highest OKR/KPI.

Specifically, the most common pains that CEOs are facing right now include:

  • Ambiguous and unnecessarily complicated business structure
  • Increasingly difficult to manage people, especially Gen Z (the generation that is challenged to overcome happiness)
  • Everyone, every department is caught up in their own issues, neglecting the common goal for fear of affecting their own interests
  • Chaos and overlapping in roles and responsibilities
  • Unable to allocate goals to the right people
  • The boss is always overloaded with small issues, occupying multiple positions at the same time
  • Relying on a higher boss
  • Decisions made based on intuition due to lack of data
  • Leadership disagreements
  • Different thoughts from the previous generations, disconnecting between leadership and employees
  • OKR/KPI goals are always unable to be completed due to disconnected small goals, lacking correlation with each other, with only one unfulfilled goal leading to other goals being unable to continue.

5. Simplamo – Differentiated Management Software from Simple Operations, Confidently Keeping Up with the New Era

“There is nothing in this world that is worth being afraid of, only things that need to be understood. Now is the time to understand more, so that we may fear less.” – Marie Curie

The platform is specifically designed for bosses. Due to its simplicity and overall progress observation, the ability to complete goals is easily visible on Simplamo, and any deficiencies in any action cannot be concealed. Problems are quickly resolved, with a focus on generating revenue in the pursued field.

Simplamo builds a management framework based on effective internal structural operations towards the goal of OKR/KPI business targets based on core competencies. Simplifying the execution process, easily understandable through scientific framework, based on data and metrics measured on the software, shortening the extreme distance to reach maximum growth, satisfying the desire, and winning the great love of bosses.

7 characteristics that make Simplamo a differentiated management software from simple operations, achieving maximum business efficiency, which every boss always seeks:

  1. As leaders, most of them have a strong ego, making it difficult to unify opinions in the board of directors. However, Simplamo has a tool to build a core target vision using 8 simple questions based on the modern management model from the United States. It helps leaders to look in the same direction and quickly move towards a vast world.

2. The responsibility chart specifies tasks for every position in the company, from the top 5 core roles down to each individual, because transparency and simplicity help “minimize misunderstandings” within the team.

3. Eliminate the vague “Goal” dream by setting the most feasible goals for each industry, all suggestions are integrated on the Simplamo software, with pre-made templates, just click and it’s done – no need to be a doctorate to do it.

4. KPI indicators are tracked entirely on the Scorecard and are constantly discussed to match business situations and market flexibility.

5. One-on-one dialogue increases the ability to delegate authority – this shows the greatness of an employer because only confident and courageous employers can push employees to explore how good they are by assigning them tasks beyond their capabilities.

6. Make confident decisions based on data with a solid foundation stored in the software.

7. The Weekly Meeting tool addresses tons of gaps in plan execution – An effective weekly meeting with a ready-made framework, 7 specific steps, all linked together and automatically creating issues when they arise. (effectively solves problems)

After just 4 weeks of successful implementation

In the age of artificial intelligence (AI), everything is geared towards the future, and that future is built on the bricks laid today. Manage your business on Simplamo right now, as business growth is easier when aiming for OKR/KPI goals, bringing your business to new heights. Tomorrow will be better than today, moving up exponentially.

Use Simplamo management software today to free yourself from operational worries and unleash breakthrough growth!


Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

Thành công trong tương lai phụ thuộc vào việc học hỏi từ quá khứ. Nếu bạn không xem lại và học hỏi từ những sai lầm của mình, bạn sẽ lặp lại chúng (1)

The pain of CEOs when running an ineffective management business and the miraculous solution from a software

By Corporate Management

It’s a strange story in Vietnam – businesses also have pain, and this pain is even more damaging than a broken heart. If not resolved quickly, it can make the boss’s company difficult to succeed, with a declining business situation, a poorly functioning system, no revenue, and being trapped in a “hair’s breadth” situation in the midst of an economic crisis that can sweep away any weak company on its way.

So what is a weak company? It’s a company without vision, poorly executing its business plan, and disorganized in its operational structure. Its leaders make frequent mistakes, relying solely on their “intelligence,” neglecting the need for continuous learning and improvement.

Dear bosses, Steve Jobs once said, “To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.” The purpose of business and the dreams of most companies all aim towards billions of dollars, but to achieve that, we must execute step by step. Business is not a lottery where we can instantly become successful, money comes and goes easily. Business is a problem of accumulation, creating surplus, flexibility with the operation mechanism of the market, understanding and managing demands, coordinating with a smooth team to produce the best and most timely products.

I. 4 Steps to turn business plans into reality

To turn business plans into reality, you need to go through 4 steps in the following order:

  1. Set business goals

Business goals are one of the most important steps in shaping the entire “lifeblood” of the organization. The closer the goal is to the business strategy, the higher the conversion rate into effective actions. There are 3 things that make up a perfect business goal:

Specificity: The statement should be as short and easy to understand as possible.

Measurability: The goal must be measurable by numbers and data so that you can know exactly where you are (for example, “Have over 100 new customers registered before March 1” can be measured).

Result-oriented: Aim for upward direction (for example, “Increase sales by 20% this year” contributes to achieving the company’s general goal of making a profit).

2. Carry out the execution

Start the execution phase, deploy it into reality including:

  • Break down into small goals
  • Calculate completion time
  • Assign tasks to suitable personnel
  • Manage issues that arise
  • Make decisions
  • Resolve internal conflicts
  • Predict the impact of external factors and the ability to cope.

⇒ Most Vietnamese businesses are broken at this point. Without this point, there are other points. Even though they have tried very hard, they cannot find a suitable method and tool. All the hearts, abilities, and gray matter are gradually depleted, as if being oxidized at the speed of light. Most people no longer have the courage to continue on the path of conquering success.

No problem, the execution process now has Simplamo software to handle most of these broken points, shortening the extreme distance to reach maximum growth, the thirst, and conquering the great love of business owners.

3. Measure effectiveness

This step summarizes the data that has been measured during the execution process. This will be much easier because based on step 2, the hardest step has been unlocked, and you can almost run smoothly on the path to your goal.

4. Persevere to the end

If the first 3 steps are successful, there is a high chance that the leaders will continue to implement and take off to become a large-scale enterprise, reaching far on this growth avenue.

In summary, the first 3 steps must be done properly and accurately for the possibility of maintaining stable results because the team has become accustomed to an effective workflow towards productivity.

II. Simplamo takes on difficult tasks and turns pain points in execution into the most feasible thing in the world.

Thanks to technology’s excellent storage capacity and super-easy operations, where all you need to do is search Google, and of course, you don’t need to be a doctorate to do that. Simplamo has created software that helps manage and operate businesses with modern management thinking, saving years of hard work with chaotic, disjointed operations that lead nowhere, with no clear vision or direction. You can rest assured now that Simplamo software is available!

Specifically, Simplamo has tools to address all errors in the execution process:

  • As most leaders have big egos, it is very difficult to reach a consensus in the board of directors. However, Simplamo has a tool that builds a core vision and goals with 8 simple questions based on modern management models from the United States. This helps leaders look in the same direction and leap quickly into a broader world.

  • Responsibility charts specify tasks for every position in the company, from the top five core roles to each individual, because transparency and simplicity help “minimize misunderstandings” within the team.

  • Business processes are set up according to each industry group, and all suggestions are integrated into Simplamo software, with pre-made templates, just one click and it’s done – you don’t need to be a doctorate to do it.

  • All KPI target indicators are tracked on the Scorecard and discussed continuously to suit business conditions and market flexibility. Files are exported quickly and conveniently for report printing.

  • One-on-one dialogue increases empowerment – that reflects the greatness of a boss (Level 5 leader according to Jim Collins – author of the book Good to Great), pushing employees into bold tasks, allowing them to take charge of tasks to discover how good they are.

  • Decisions are made confidently thanks to data with a basis stored on the software.

  • The Weekly Meeting tool solves tons of broken plan execution issues – Effective Weekly meetings, with a pre-existing framework, 7 specific steps, all linked together and automatically creating issues when they arise continuously. If it needs to be urgently solved, it will be added to the To-do list, if it takes longer, it will be listed under the precious Rock target to be completed. PIC for each individual, rotating to coordinate meetings at the BOD helps middle managers strengthen their management and avoid relying on the big boss.

Simplamo is more than just software; it embodies the passion and intellect of engineers who constantly strive to improve and update the product to become smarter, gain a competitive edge, and especially help many Vietnamese businesses achieve sustainable growth. Let us journey together and emerge victorious.

The growth of the company is the ultimate goal and benchmark for Simplamo, and with all its heart and desire, Simplamo believes that all operational pain will be transformed into zero, paving the way for bosses to thrive and maximize the development potential of their businesses – Super growth – Super profits.



Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

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5 Reasons Why OKRs Succeed in the West but Fail terribly in Asia 

By Goal and Strategy Management

OKR (Objectives and Key Results) is a goal management method widely used in Western companies such as Google, Intel, and LinkedIn, which has made these companies shine as superstars in the global business world. However, most OKRs are only successful in European and American countries, while in Asia, they often result in disastrous failures. Is there a reason behind this performance discrepancy, and is it because “the West has more superheroes”? The answer is not necessarily, as the 21st century is the century of Asia, and we are definitely making mistakes somewhere along the way.

Let’s explore the following article from to understand the five reasons why OKRs are successful in the West but fail miserably in Asia, according to a report by McKinsey & Company, a leading global strategy consulting firm that has studied and analyzed OKRs and their impact on different markets.

Is it because Europeans have more modern machines, more MBA graduates, or a more advanced nervous system that they succeed? Obviously not. Most of us fail because we are confused in our thinking from the first steps of implementing OKRs. So how do we simplify things? In Asia, with its versatile language and fluid calligraphy, there is a tendency to perceive new things from abroad as “difficult,” which then defaults to “complicated.”

Today, with Simplamo, let’s explore 5 ways in which we can easily make mistakes when implementing OKRs, which are easy to understand and don’t require high-level AI intelligence to grasp. Sometimes, just reading them is enough to understand, and when we understand these 5 characteristics, we will realize that implementing OKRs is not that difficult after all.

1. Cultural factor

In Asian companies, respect for hierarchy is highly valued and questioning the boss’s opinion is seen as disrespectful to superiors and impolite to older people, leading to rigidity and conservatism in organizations and passive waiting for instructions from employees. However, for OKRs, a conservative mindset is easily defeated by the flexibility of the market.

Trending” is the keyword for all customer behavior today, which is why many successful people today do not need degrees, even successful as teenagers on online platforms, starting their own businesses at a young age and earning millions of dollars, while giants have been destroyed by the “bowing culture” management mindset, having to sell themselves to small and nimble companies to dominate the market, typical of the case of Toshiba, which is 150 years old and had to sell to a series of Taiwanese companies and other financial organizations.

The key here is: empowering leadership, continuous openness, encouraging employees to speak up and be willing to debate for the best plans for the company in meetings. Being honest and good-willed will be a cultural revolution for companies in Asia in general and Vietnam in particular, is there a way? There is a way, everything will be solved with the meeting feature on

2. Setting OKRs too complicated, doubting simplicity

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein (the greatest theoretical physicist of the 20th century)

There is a psychological effect that often occurs with Vietnamese and Asian business owners, that is, anything at the macro level cannot be described in simple words. Complexity makes us feel like something grand and worthy of ambitious goals, plans, and dreams, but when it comes to action, everything fails, because to act confidently requires clear thinking, and clarity comes only from simplicity.

The true achievement in business does not come from grandiose-sounding words used just for show, but rather from the daily actions and resolute decisions made through clear and easy-to-understand thinking. Therefore, the more an entrepreneur can turn their ideas into simple and assertive words, the easier it is to encourage their team to apply them to reality, to divide tasks more clearly, and to correct mistakes more quickly and efficiently.

3. Organizational structure is too rigid 

Some Asian companies have traditional and rigid organizational structures with hierarchical levels, they like “the process” and dislike the flexibility of rolling with the punches, which can slow down the implementation of OKRs. Meanwhile, Western companies usually have simpler organizational structures and can make decisions quickly.

US and European companies tend to focus on result-oriented management and performance, while Asian companies often focus on solving short-term issues and ensuring stability within the organization.

So, how can we build a flexible organizational structure that focuses on action, achieves real results, and doesn’t get lost in the roles that need to be done? Let’s explore the function of the Responsibility Chart on Simplamo software, where the systemic thinking of Asia combines with the agility of the West => all are available on software.

4. Underestimate the measurement factor

In the West, companies often use a results-based measurement approach, which measures the degree of completion of goals and achieves expected outcomes. However, in Asia, companies often use an effort and process-based measurement approach, which measures the level of effort to achieve goals and the process of work execution.

Using inappropriate measurement methods can cause OKRs to fail in Asia, as employees may focus more on completing tasks, only making efforts without caring about the final results. This can lead to OKR goals failing and not bringing real value to the company.

5. Internal disconnection – the “Endless” charger of teamwork.

Setting a goal alone is not enough to achieve it. Usually, people will “set and forget”, so the goal will be pushed aside when daily life and other activities take up time. OKRs require consensus and positive psychology from all members of the organization.

To truly reach the goal, the team must always prioritize it in all its activities. More importantly, it is essential to ensure that everyone in the team knows each other’s work and is moving forward in the overall picture of the team’s common goal.

If people don’t know anything about each other, it will be challenging to help each other, leading to disjointed work processes and disagreements due to vague expectations. Clear communication of goals helps the team understand and ensure that everyone is confident in their work, and no one is left behind or lost when there are always teammates around.

Simplamo – The platform solves 5 common disasters in OKR implementation easily

Simplamo is a software that helps businesses operate and manage with modern management thinking, saving years of hard work with messy and disjointed operations that lead to lost vision and confusion. Now, all the obstacles in a company’s OKR can be solved decisively with simple yet accurate steps that focus on the core issues. The pain of OKR implementation is no longer a silent note in the soaring development of the enterprise.

Specifically, the following 5 functions in Simplamo address common OKR implementation issues encountered in Asian companies:

  1. 1:1 dialogue feature enhances empowerment, demonstrating the greatness of a leader (Level 5 Leader according to Jim Collins – author of the book “From Good to Great”), pushing employees into bold tasks, allowing them to take ownership of tasks and discover their own talents.

2. Establish clear and specific company-wide goals, summarized in 7 core objectives, with all members discussing and each department and member having clear, specific goals using the S.M.A.R.T method. Minimize the habit of half-hearted work, ensure everyone understands each other’s work, and their own responsibilities. All operations are carried out on Simplamo.

3. Responsibility chart: clarify the overall picture and current structure of the company, package it with 5 roles or lower for each position, and focus on defining the core roles. Through this, each employee will understand the organization’s nature, and those who are overloaded by sitting in multiple positions will be scientifically restructured and analyzed, discussed with the whole team to come up with an optimized diagram for a smarter operation.

4. Make confident decisions based on data stored on the software. All KPIs are tracked on the Scorecard and updated continuously to fit the business situation, measured weekly to align with the quarterly goals but still maintain flexibility for market fluctuations. Build a vision of core goals using 8 simple questions according to modern management models from the United States. This helps leaders look in the same direction and quickly adapt to a vast world.

5. The Weekly Meeting tool addresses tons of gaps in plan execution. An effective Weekly Meeting, with a ready-made framework, 7 specific steps, all linked to each other, and automatically creating issues when they arise continuously. Urgent issues will be added to the To-do list, while longer ones will be listed in the Rock section of the quarterly goals. The specific PICs will take turns coordinating the meeting on the BOD, helping middle managers become stronger and not relying on the boss.

The rap on Simplamo highlights how the management mindset can be tightly integrated into the company’s operations to truly make them effective. It emphasizes the importance of both leadership and employees understanding what they are doing, where they need to go, and how to get there. Simplamo provides a roadmap for companies, eliminating doubts and turning vision into reality.

Managing a company on allows us to easily see the capability to achieve goals and any inefficiencies in the action process, which cannot be hidden. The focus is on transparency and simplicity, quickly eliminating difficulties and concentrating on important matters.

CEOs can overcome the pain of management and experience freedom for their ambitions with the support of Simplamo’s simple management software, allowing them to confidently dream of achieving many other victories in their path to realizing their million-dollar dreams!

Simplamo is more than just software, it is the passion and intelligence of engineers who continuously improve and update the product to become smarter, creating a better competitive advantage and helping many Vietnamese businesses achieve sustainable growth. Let’s join together to win!

The growth of a company is the absolute guiding principle for Simplamo. With all its heart and desire, Simplamo believes that all operational pains can be resolved to zero, paving the way for leaders to strive for success and maximize the potential for business development – Super growth – Super profit.


Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

_Cover Casestudy (3)

Sao Kim minimizes capability of missed targets on the Simplamo platform 

By Professional Services

Sao Kim Branding is an Agency specializing in strategic planning, branding design, and communication. The company provides comprehensive solutions to help customers enhance their competitive ability through building a strong brand. Currently, Sao Kim has gained the trust of over 10,000 customers, with more than 15 years of experience in the field, and over 100 talented personnel, providing customers with the best quality services.

1. The barrier of missed targets and complexity in the operation process

As a company operating in the Agency field, Sao Kim faces many characteristic challenges in their industry, with many pressures regarding human resources, fierce competition in the market, and controlling many projects. Additionally, Sao Kim is a company that is on the path of development, and the previous HR system no longer serves the growth of the business. Mr. Nguyen Thanh Tuan – CEO of Sao Kim has faced many obstacles in his operation process.

Some difficulties in the business operation that Mr. Nguyen Thanh Tuan – CEO of Sao Kim has encountered are:

  • Using popular management methods such as BSC, KPI, which bring complexity and rigidity to the function. As an environment that always demands speed and agility, using complex tools only wastes the team’s time, and human resources for unnecessary tasks, strongly affecting the team’s productivity.
  • Targets are often “forgotten” and missed by the team. When facing many projects at the same time, Sao Kim needs a strict target management method that is transparent from the company level to departments and individuals to ensure that the company’s projects proceed on schedule. Mr. Tuan also does not have an effective method to monitor the implementation of targets, and cannot provide timely solutions when the team’s implementation process is “blocked”.
  • Meetings are regularly held, but not properly organized, and people only focus on solving problems, creating pressure on the team’s work efficiency.
  • Mr. Tuan has applied methods to communicate the vision and unite the team, but the members have not fully absorbed them because they cannot be reminded or reviewed regularly.

In the future, Mr. Tuan – CEO of Sao Kim also hopes to develop a system that simplifies and optimizes the company’s management process and integrates it into the Simplamo platform. This will help the company manage tasks, targets, and human resources more effectively, thereby increasing work efficiency and productivity.

2. Simple Management Thinking – Establishing a Foundation for Seamless Goal Execution

Mr. Nguyen Thanh Tuan – CEO of Sao Kim operates his business with core values that always aim for goals and create positive results. Understanding the importance of SIMPLICITY in business management, he turned to Simplamo and recognized it as the software he was looking for. Simplamo combines modern management thinking, solves the difficulties that Sao Kim faces in achieving goals, and above all, the extremely simple yet intelligent management approach of Simplamo, which he has not seen in previous management software.

On April 20, 2022, Sao Kim officially kicked off the enterprise operation project on Simplamo, and the first deployment session helped the Sao Kim leadership team:

  • Accountability Chart – The diamond funnel helps Sao Kim identify the necessary functions to serve business operations from 6-12 months ahead. The leadership team discussed and clarified the 5 main roles each member will play, transparently displayed on the software. In new positions, this helps the leadership team identify the need to add personnel in the future.

In the first task, Simplamo experts supported the Sao Kim leadership team in determining the necessary positions within the organization, building the most “correct” and clear structure for Sao Kim. This will also be the foundation for the team to move from transparent roles and responsibilities to clear accountability for the company’s goals.

  • Next, build a 1-year plan and a clear execution plan for each quarter – address missed targets for the business

After the Sao Kim team agreed to the Organization Chart, with the guidance of Simplamo experts, the Sao Kim leadership team sharpened the 1-year plan into specific driving indicators for execution. The annual goals were also broken down into quarters, creating specific milestones for the team to regularly check and monitor weekly.

To handle the missed target issue, Simplamo helps to demonstrate the execution plan on the software, and the goals are broken down into milestone columns for the team to constantly follow and pursue the goals to the end.

When problems arise from the “complexity” of the operation process, making it very difficult for businesses to solve, sometimes too “slippery” to recognize and grasp, more than ever, businesses need simple software that eliminates complexity. Eventually, simplicity will be the key to help businesses achieve their goals.

In the coming time, Simplamo will accompany Sao Kim to complete the operating system on the platform.


Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days:

_Cover Casestudy (5)

SD Hospital found the perfect piece on Simplamo Platform to upgrade OKRs

By Professional Services

Applying OKRs to business operations from 2020, SAI GON DENTAL MAXILLOFACIAL SPECIALIST HOSPITAL CORPORATION (SD Hospital) has built an OKR target management system for its team. However, having just OKR targets is not enough – the hospital’s leadership team believes that there are still many gaps in management that need to be filled, and a destiny meeting with Simplamo platform is the exact tool they are searching for – a comprehensive business management software with US modern-thinking standard.

1. SD Hospital – OKRs are not enough

SD Hospital is the first private dental and maxillofacial hospital in Ho Chi Minh City. The business has continuously expanded and equipped itself with modern diagnostic and treatment equipment for oral health with 16 operating branches. In addition, SD Hospital constantly improves its professional quality and service procedures to assert its position as a leading reputable dental center in Vietnam.

Starting with the goal of increasing work productivity and achieving business objectives, SD Hospital has applied OKRs since 2020. With the effort and determination of the leadership team, after 3 years of persistence, SD Hospital has achieved some important goals. However, this is still not enough, according to Dr. Nguyen Quang Tien – Director of SD Hospital.

OKRs provide a very logical way to build and divide goals and help unleash the potential of employees, but in return, the business itself must have a good management system, including a strategic vision, responsibility chart, and regular meetings. That’s why OKRs are very successful in the world but have failed in many places in Vietnam. Understanding this, SD Hospital decided to choose the Simplamo platform to fill in the missing gaps, maximize the effectiveness of OKRs, and liberate leadership.

2. Challenges to complete the united management system in the hospital

Before turning to Simplamo, SD Hospital was facing some challenges in operations, such as:

  • Applying OKRs but not having an effective way to pursue and measure the progress of goals, leading to missed or delayed targets.
  • Not having an effective meeting framework, spending too much time on meetings, mainly to solve incidents, and repeating many times.
  • Leadership is overloaded, with too much work, and no longer have time for themselves and large projects.

After a period of research and being impressed by its simplicity, system, and strong impact of Simplamo on the team’s thinking, SD Hospital decided to apply Simplamo in early December 2022.

To overcome challenges and improve the operational system for SD Hospital, the Simplamo team of experts spent time systematizing and digitizing the most important aspects of SD Hospital into software. Below are the highlights of the project:

Starting with the accountability chart

With the support of Simplamo, the system of 16 branches in HCM, Can Tho, and My Tho, along with many other functional departments, is displayed on one screen. Each position on the chart is associated with 5 roles and a main person responsible. In this way, each employee has a general overview of their system, how departments coordinate, and what each person’s role is. Transparency and clarity are the first key points for a healthy organization, the basis for delegating the right person, freeing up leadership, and unleashing the team’s capabilities.

Completing the measurement system: Scorecard – KPI

Indispensable with OKRs, KPI is a suitable piece to ensure that all activities are on track, provide a basis for evaluating employee performance, and identify “risks” in the organization. Starting by providing a mindset on how to build a proper and sufficient Scorecard table for the enterprise, Simplamo experts then work with SD Hospital to complete the index table on the software – the most important indices that the leadership team wants to understand weekly. The scorecard table will help the enterprise get rid of confusion, and worry, and divide everything into smaller pieces, aligning with the weekly reality, identifying and timely solving problems.

Meeting – the soul of connecting the team in the OKRs implementation process

Before using Simplamo, meetings were a persistent problem for a long time at SD Hospital. With 16 branches scattered across many provinces and cities, it seemed impossible to gather the leadership team for a meeting to solve problems and communicate effectively.

Wasting time, losing connection, repeatedly discussing, and not solving a problem affected the team’s morale…

Simplamo’s “Weekly Meeting” feature untangled the knot for SD Hospital after just 4 meetings.

The problem of organizing meetings at SD Hospital is similar to most of the businesses that Simplamo has encountered. What businesses need right now is an effective way to organize a meeting with a framework, time limits, easy review of KPI-OKRs objectives, and a clear resolution of issues to-do lists, automatic reporting sent to each person, and applicable to both online and offline meetings. All of these features are available on Simplamo.

3.  The management system runs automatically and smoothly after 2 months of using Simplamo

After 2 months of operating the business on Simplamo, here are the impressive results that SD Hospital achieved:

  • The OKRs system and KPI measurement indicators were completed and unified across the 16 branches’ systems.
  • Completed the responsibility chart for the entire company and applied it to the 16 branches, meeting the system’s objectives of assigning the right person to the right job, serving delegation, freeing up leadership, and recruiting suitable personnel.
  • Reduced 80% of time spent on meetings (from 8 hours to 90 minutes per week), increased efficiency for each meeting, and solved issues conclusively.
  • 100% of goals were closely monitored and ensured to be completed on time by the team.
  • The leadership team became more proactive in their work, knew important objectives to focus on, and effectively implemented them for the subordinates.

By clarifying the roles on the responsibility chart, Dr. Tien had a basis to delegate to the team, and the leadership had more time to invest in major projects and expand branches.

With the structured operation framework that Simplamo digitalized and perfected for SD Hospital, the weekly meeting was the stepping stone for the entire system to run smoothly and automatically over time.

By understanding each other and having a shared perspective on all issues, SD Hospital’s OKR goals became clearer and had the consensus of the team, making them easier to achieve than before. This was also what SD Hospital desired from the beginning of implementing the project with Simplamo.


Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days:

_Cover Casestudy (2)

Start-up Shark Tank Bye Béo discovers the true key to fix their chaotic administration on Simplamo

By Professional Services

“I’ve managed companies for 7-8 years, trying various models including OKRs, KPIs, and different software like Base, 1office, and Larksuite. They proved too complex, with a gap between goal setting and execution. Simplamo offers a simple, user-friendly solution, which is exactly what I needed,” said CEO Bye Béo LMS Tran An Thanh Long.

Start-up Bye Béo LMS – Conquering Shark Tank with impressive weight loss technology

Bye Béo was founded by Founder Phan Bao Long and 2 Co-founders, Doctor Nguyen Dang Tuan Dung and Doctor Truong Cong Hau. With the desire to solve the obesity problem for the entire Vietnamese people, using the completely natural Bye Béo weight loss method through correct exercise and nutrition.

Bye Béo appeared on Shark Tank season 4, succeeding with an impressive capital call with 5 nods from the sharks, who offered to invest $100,000 for a 25% stake, with each shark holding a 5% stake.

The pain in administration Bye Béo always encountered since its establishment

With the buzz from Shark Tank, Bye Béo has gained a large number of customers, especially on social media platforms, and recently the demand for offline customers has also increased, requiring the organization to expand its scale to meet demand.

Along with that are the increasingly obvious difficulties in operation and overload, overlapping internal functions, one person sitting in multiple positions, pressure on the leadership team, and no effective goal execution method.

Bye Béo has applied many different methods from OKRs, KPIs, Base software, 1 Office, Larksuite, etc., but is still unsuccessful due to being too complex and can’t unite a team with one vision and ready to act for the joint objectives.

Coincidentally, they discovered Simplamo at the Shark Tank Forum 5, and Chairman Phan Bảo Long was impressed by Simplamo’s management thinking, which is surprisingly simple, easy to understand, and focused on people. After the first meeting with Simplamo, he was immediately convinced that this was exactly what he had been looking for and decided to apply it right away.

The search for a simple operational tool, to eliminate the chaos in Bye Béo, has been solved by Simplamo.

a. In coaching session 1 with Simplamo expert, the organizational structure was restructured by an accountability chart and an annual plan for 2023

On February 13, 2023, the project kick-off for enterprise operations on Simplamo was held with guidance from Simplamo expert, Mrs Nguyen Thi Nghia.

With the challenges that Bye Béo is currently facing, Simplamo’s experts have gradually untangled the situation by providing a simple and scientific approach to management through easy-to-use software operations.

Firstly, the accountability Chart clarifies the overall picture and current structure of Bye Béo, packages it into 5 roles of each position, and clarifies the core role for that, succinctly and critically. Through this, each employee understands the essence of the organization. Right now, the CEO is sitting in many positions, overloaded, and needs to be shared, the entire staff needs to restructure to create an optimized diagram for smarter operation.

Secondly, building the 2023 goals (1-year plan), the expected key performance indicators that the team is aiming for, and how to decompose them into specific roles for each position, all focus on achieving efficiency in the 2023 picture through smooth, simple operation and promoting internal strength for long-term success.

After the first consulting session, the long-standing problems that Bye Beo couldn’t solve have been clarified almost comprehensively, and the core bottleneck causing chaos in the organization has been explored. The giant armor named “Responsibility” of the CEO has been gradually removed step by step.

b. Session 2, Simplamo and Bye Béo set Quarterly Goals and measure KPIs

On February 16, 2023, the second training session was held with expert Mrs. Nguyen Thi Nghia, where the Bye Béo team was guided on how to set goals for the first quarters of 2023 based on the annual plan (1-year plan) established in session 1.

Firstly, the team set quarterly rocks that were summarized for the whole company just under 7 core objectives. All members discussed and set specific and measurable goals for each department and team member using the S.M.A.R.T. method. Specifically, for the Marketing, Sales, Coach, and LMS Shop departments, the core objectives were concise and measurable, reducing the habit of working halfway, and everyone understood each other’s tasks. All operations were carried out on Simplamo.

Next, KPIs were set weekly on the Scorecard. The entire Bye Béo team, under the guidance of the expert, discussed and calculated specific measures for each week to align with the quarterly goals while still allowing flexibility for market changes. Examples of KPIs include quality indicators, quantity indicators, evaluation indicators, etc. All KPIs were specific and easy to understand, simplifying the execution process.

After the two training sessions, the Bye Béo team members expressed deep gratitude to the expert and Simplamo for helping them set smart and feasible quarterly goals and KPIs. They had never felt that planning could be so straightforward. Now, all they need to do is follow the plan, and everything will automatically be tracked on Simplamo.

The Simplamo platform fosters a management mindset that truly enhances company efficiency, where leaders and employees understand what they are doing, where they need to go, and how to get there. The orientation map on Simplamo is readily available, and the company no longer doubts whether they are on the right path towards achieving their goals.

When managing the company on, the capability to accomplish goals is transparent, and any inefficiency in any action cannot be concealed. Transparency and simplicity are key, eliminating difficulties as quickly as possible and focusing on what is important.

Together with the CEO, Bye Béo overcomes the pain of management and feels liberated to pursue their ambitious dreams. With the strong support of the Simplamo software, they are confident in achieving many more victories on their path and conquering their multimillion-dollar dreams.


Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days:

_Cover Casestudy (1)

VietAn Group builds ONE framework for multiple subsidiary companies on Simplamo

By Trading

As a leading enterprise in the environment industry for many years, Việt An Group (VAG) has continuously developed strongly, creating a reputation and a deep imprint in the market. Being in a prominent position does not mean that there are no challenges, and VAG’s problem is even more difficult than many other businesses because its ecosystem includes 12 subsidiaries and over 250 employees operating throughout Vietnam, in three regions, North, Middle, and South.

VAG – A great position goes along with more challenges in management

VAG is a leading unit in the field of environmental monitoring and analytical equipment, applying the latest technologies such as IoT, data centers, and AI into solutions. With over 12 years of operation, VAG has installed over 1,000 environmental monitoring stations, providing analysis and measurement equipment to factories to support intelligent production processes.

VAG has gone through a very rapid development stage and has maintained its position for many years. However, with pressure from expanding scale and from being a market leader, the difficulties are increasing day by day. The fortunate thing for VAG is that it has a very enthusiastic leadership team who are willing to learn and face their problems, but they tried to apply different methods and business management software, they were not effective at all for the whole team, just a separate tool, didn’t have a management mindset.

Below are the challenges that VAG faced at the time, Simplamo platform appeared like Savior as the most suitable business management software with effective tools for tracking performance KPI/OKRs and empowering the proper tasks for your employee, that fits with their capacities

Firstly, let’s take a look at the challenges VAG are facing before Simplamo appeared:

  • Complex human resources system with over 250 employees.
  • In disconnection, the departments operate separately, do not care about the common goal, and everyone just worries about their tasks.
  • The leadership team is struggling to manage the 8 subsidiary companies (as of 2020), each of which operates differently.
  • Losing control internally, and difficulty in uniting the team with a common goal, and that makes many employees leave.
  • KPI and OGSM have been applied but not successful, causing a waste of time and resources for a long time.
  • There is no efficient enterprise operations software.

Faced with a difficult problem, Mr. Nguyen Hoai Thi – Chairman of VAG said: “A comprehensive business management platform combined with OKRs and KPI from Simplamo platform is exactly what VAG needs right now”

Perfect solution for the VAG when technology approach in the right way

Starting to use Simplamo in March 2021, Simplamo faced a big question from the VAG team. They had previously applied many different software and complex management methods but still lacked effectiveness, then a software called Simplamo – Simple & More, simple and focused on the core, could solve the problems that the others could not.

Simplamo is simple but simple enough to operate a business, that simplicity is the unique icon, indeed, Simplamo is the crystallization of modern management thinking of the 21st century.

IT Team guided VAG using the newest updated version on Simplamo

To start this journey, Simplamo starts from the most fundamental things of an organization, helping to change the mindset of the team weekly and continuously over a long time.

VAG developed a business plan for 2023 on Simplamo

  • Firstly, with Simplamo’s Vision Board, VAG easily builds a strategic vision board for their business, in a clear and easy-to-understand language. Through Simplamo, this Vision Board is widely communicated throughout the organization, with each employee understanding the core values, vision, and mission of the business, thereby creating a common voice and building connectivity between departments and the entire organization.
  • Secondly, with smart goal-setting and measurement, combining KPI and OKRs, Simplamo helps VAG identify quarterly goals to focus team resources, minimize confusion, and weekly track business activities.
  • Thirdly, and most importantly, Simplamo’s weekly meeting tool helps VAG solve current challenges. With a smart 7-step meeting framework, integrated problem-solving tools, and todo and auto report sending, it has helped VAG to solve a series of bottlenecks, connect the team from top to bottom, and continuously update feedback every week. Through this meeting tool, VAG’s leadership team has a clear understanding of the organization’s situation from top to bottom and saves many hours of exhaustion in traditional meetings.
  • Fourthly, to answer the question of rearranging the organizational chart for more than 250 personnel, operating in 8 departments, Simplamo’s approach is to build an accountability chart based on the basic functions of a business that can run well in the next 6 to 12 months. With flexible functions in arranging and based on pre-set scientific principles, Simplamo helps VAG easily adjust and expand the chart to meet the development needs of the business.
  • Fifthly, the employee evaluation tool (performance report) provided by Simplamo is also a highlight, with the flexibility to set specific goals, track performance regularly, and provide detailed and objective feedback to help employees improve their performance and contribute more to the business.

In conclusion, Simplamo provides a complete solution for businesses in problem-solving, with a scientific approach that helps organizations change their mindset and improve their performance in the long term.

Sharing from Ms. Hoang Thi Kieu – CEO of VAG:

“Having been involved in managing many companies before, Kieu understands that many businesses are facing similar difficulties as VAG. To solve these problems, businesses should use Simplamo software.

We hope that small and medium-sized enterprises will soon find and apply Simplamo to solve management problems, and focus on developing products and services to increase value for customers.”

Impressive 30% annual growth thanks to Simplamo

As of December 2022, VAG has been using Simplamo for nearly 2 years. In addition to effectively addressing the issues raised in the brief and building a standard operating framework for its 12 subsidiary companies, the following achievements have been made:

  • Achieved 30% annual revenue growth despite difficult economic conditions
  • Increased the scale and number of subsidiary companies from 8 to 12, and developed vigorously to seize opportunities from the market
  • Reduced meeting time by 40% and significantly increased work efficiency

These achievements are thanks to the determination and solidarity of the VAG team, as well as the enthusiastic implementation of Simplamo by the consulting team.

Sharing from Mr. Nguyen Hoa Thi – Chairman of VAG:

“The secret to successfully managing multiple subsidiary companies is that they should have the same management approach and speak the same language. I manage 12 companies according to the standard framework from Simplamo, and managing everything becomes easy because we all think the same way. In other words, Simplamo helps me liberate my leadership”

To bring success to businesses and free up leadership, Simplamo will continue to accompany VAG in its sustainable development.


Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days:

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Teecom releases “Hot” growth pressure with Simplamo

By Trading

Teecom has decided to use the Simplamo platform in the last month of 2022 after facing operational difficulties due to continuous rapid growth for the past 2 years.

1. Teecom has grown rapidly thanks to maximizing opportunities in the e-commerce market.

Founded in 2018, Teecom is one of the outstanding startup companies in the e-commerce field. Grabbing the opportunity in this area, especially from Amazon, Teecom quickly developed product systems and sales channels in many countries worldwide. To reach high-quality standards and a massive volume of orders from other developed countries. The Teecom team continuously expanded and recruited employees. In just 2 years, the company has rapidly grown from a small business to a medium-sized enterprise. Currently, Teecom hired over 100 employees working on various projects.

Teecom’s CEO, Mr. Vo Tien Duy, stated,  “Sharpness and enthusiasm have driven Teecom’s success. I’m proud of our current team and Teecom’s business model. While we’ve grown from a small to a medium-sized enterprise, we’re now facing a growth ceiling where we struggle to execute our goals effectively. Teecom needs a transformative step to break through this barrier.”

2. “Can’t break the peak” is just a short-term phase

Despite the impressive achievements in the early days, as the company grew larger, complexity and confusion also appeared, forcing Teecom to take time to reconsider all activities taking place within the organization. According to Mr. Duy’s sharing, here are the difficulties that Teecom is facing:

  • Chaotic HR system, unclear roles and positions
  • Difficulty in operation, lack of effective methods
  • The team is struggling to achieve the set goals
  • The CEO has to sit in many different positions, with high work pressure and no time for his private life
  • The operating process lacks of consistency

Faced with current difficulties, the key is finding a systematic management software, but to solve Teecom’s problem, it must be a scientific and powerful software that has a strong impact on the team and helps Teecom continue to grow in the future.

Simplamo – the modern management software with a US standard mindset is the choice to solve this difficult problem.

3. Teecom – Ready to break through growth into the big enterprise with the Simplamo management platform

Through meetings, discussions, and sharing of the issues Teecom is facing, the Simplamo team of experts concluded that Teecom needs to first rebuild its organizational chart and return to focus on core priority goals in the first quarter.

Simplamo expert guides Teecom team in building data on the platform

At the kickoff meeting of Teecom company on Simplamo software, the leadership team, under the guidance of Simplamo experts, brainstormed and debated to create the Accountability Chart scientifically for the next 6 to 12 months.

  • The first deployment session, was mostly lively, where the entire team brainstormed and debated to find and agree on what is most effective for the business. But there were also quiet times to listen to experts analyze deeply about what the business is facing, the misconceptions that people have, and what is the most effective way to create real change.
  • Once completed, the accountability chart will be put to use immediately on Simplamo. Developed based on a modern management mindset plus intelligent, scientific tools, the responsibility chart will help Teecom meet three important things: Clear announcement, increased responsibility in work, and effective coordination of operations. That’s a basis for delegation and seeking suitable people, freeing up leadership.

The next tool to be implemented on Simplamo is the priority goal in Quarter 1, which will focus the team on important tasks and establish the slogan ‘One team, one voice’.”

With the scientific and abundant coordination of experts, the Teecom team knows how to set priority goals for Q1/2023.

Sharing of Mr Duy CEO  of Teecom: “The highlight of Simplamo is the management mindset, instead of just providing a platform, Simplamo has set up a thinking system, where are the objectives that need to be measured, where is the “right” way to set goals for operations. Because the team’s disease before was setting everything vaguely, even unclear. Simplamo provides the perfect formula for even an employee to know how to set goals for themselves. Above all, Mr Duy was very impressed because Simplamo’s experts also guided “how to do” thinking rather than just tracking the “results.” Teecom’s team understands deeply why to do that task, step by step forward, and can build goals for the following quarters on their own – a very different point at Simplamo.”

After just the first day with Simplamo, Mr. Duy and his team learned a lot about modern business management thinking, realizing that some of the things they had done before were incorrect. To return to simplicity, they had to work harder, but the results came faster. Despite already having a close-knit team, Mr. Duy recognized their openness, sincerity, and enthusiasm today, thanks to Simplamo’s unique approach.

The next tools that Teecom will implement are the weekly Scorecard and the weekly Meeting framework. With its step-by-step process, Simplamo sequentially builds a structured operating framework for Teecom, establishing a solid foundation for the massive human resources machine to accelerate in the race.

4. Impressive results come from an effective management platform – Simplamo

With the help of smart tools and close consultation with experts, the Simplamo team continues to work with Teecom to solve the challenges set out in the next 3 months. The Teecom team expects to increase their revenue by 30% next year with the support of Simplamo – the modern business management software that enhances strategic thinking.

Mr Duy shared his thoughts after the implementation of the business operations project on Simplamo.


Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days: