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Sao Kim minimizes capability of missed targets on the Simplamo platform 

By Professional Services

Sao Kim Branding is an Agency specializing in strategic planning, branding design, and communication. The company provides comprehensive solutions to help customers enhance their competitive ability through building a strong brand. Currently, Sao Kim has gained the trust of over 10,000 customers, with more than 15 years of experience in the field, and over 100 talented personnel, providing customers with the best quality services.

1. The barrier of missed targets and complexity in the operation process

As a company operating in the Agency field, Sao Kim faces many characteristic challenges in their industry, with many pressures regarding human resources, fierce competition in the market, and controlling many projects. Additionally, Sao Kim is a company that is on the path of development, and the previous HR system no longer serves the growth of the business. Mr. Nguyen Thanh Tuan – CEO of Sao Kim has faced many obstacles in his operation process.

  • Some difficulties in the business operation that Mr. Nguyen Thanh Tuan – CEO of Sao Kim has encountered are:
  • Using popular management methods such as BSC, KPI, which bring complexity and rigidity in the function. As an environment that always demands speed and agility, using complex tools only wastes the team’s time, and human resources for unnecessary tasks, strongly affecting the team’s productivity.
  • Targets are often “forgotten” and missed by the team. When facing many projects at the same time, Sao Kim needs a strict target management method that is transparent from the company level to departments and individuals to ensure that the company’s projects proceed on schedule. Mr. Tuan also does not have an effective method to monitor the implementation of targets, and cannot provide timely solutions when the team’s implementation process is “blocked”.
  • Meetings are regularly held, but not properly organized, and people only focus on solving problems, creating pressure on the team’s work efficiency.
  • Mr. Tuan has applied methods to communicate the vision and unite the team, but the members have not fully absorbed them because they cannot be reminded or reviewed regularly.

In the future, Mr. Tuan – CEO of Sao Kim also hopes to develop a system that simplifies and optimizes the company’s management process, and integrates it on the Simplamo platform. This will help the company manage tasks, targets, and human resources more effectively, thereby increasing work efficiency and productivity.

2. Simple Management Thinking – Establishing a Foundation for Seamless Goal Execution

Mr. Nguyen Thanh Tuan – CEO of Sao Kim operates his business with core values that always aim for goals and create positive results. Understanding the importance of SIMPLICITY in business management, he turned to Simplamo and recognized it as the software he was looking for. Simplamo combines modern management thinking, solves the difficulties that Sao Kim faces in achieving goals, and above all, the extremely simple yet intelligent management approach of Simplamo, which he has not seen in previous management software.

On April 20, 2022, Sao Kim officially kicked off the enterprise operation project on Simplamo, and the first deployment session helped the Sao Kim leadership team:

Responsibility diagram – diamond funnel helps Sao Kim identify the necessary functions to serve business operations from 6-12 months ahead. The leadership team discussed and clarified the 5 main roles each member will play, transparently displayed on the software. In new positions, this helps the leadership team identify the need to add personnel in the future.

In the first task, Simplamo experts supported the Sao Kim leadership team in determining the necessary positions within the organization, building the most “correct” and clear structure for Sao Kim. This will also be the foundation for the team to move from transparent roles and responsibilities to clear accountability for the company’s goals.

Next, build a business year picture and a clear execution plan for each quarter – address missed targets for the business

After the Sao Kim team agreed to the responsibility diagram, with the guidance of Simplamo experts, the Sao Kim leadership team sharpened the “annual goals” into specific driving indicators for execution. The annual goals were also broken down into quarters, creating specific milestones for the team to regularly check and monitor weekly.

To handle the missed target issue, Simplamo helps to clearly demonstrate the execution plan on the software, and the goals are broken down into milestone columns for the team to constantly follow and pursue the goals to the end.

When problems arise from the “complexity” of the operation process, making it very difficult for businesses to solve, sometimes too “slippery” to recognize and grasp, more than ever, businesses need simple software that eliminates complexity. Eventually, simplicity will be the key to help businesses achieve their goals.

In the coming time, Simplamo will accompany Sao Kim to complete the operating system on the platform.


Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

SaiGon Dental and Maxillofacial Hospital found the perfect piece on Simplamo Platform to upgrade OKRs

By Professional Services

Applying OKRs to business operations from 2020, SaiGon Dental and Maxillofacial Hospital (SG DMH) has built an OKR target management system for its team. However, having just OKR targets is not enough – the hospital’s leadership team believes that there are still many gaps in management that need to be filled, and a destiny meeting with Simplamo platform is the exact tool they are searching for – a comprehensive  business management software with US modern-thinking standar

  1. SaiGon Dental and Maxillofacial Hospital – OKRs are not enough

SaiGon Dental and Maxillofacial Hospital is the first private dental and maxillofacial hospital in Ho Chi Minh City. The business has continuously expanded and equipped itself with modern diagnostic and treatment equipment for oral health with 16 operating branches. In addition, the SaiGon DMH constantly improves its professional quality and service procedures to assert its position as a leading reputable dental center in Vietnam.

Starting with the goal of increasing work productivity and achieving business objectives, the SG DMH has applied OKRs since 2020. With the effort and determination of the leadership team, after 3 years of persistence, the SG DMH has achieved some important goals. However, this is still not enough, according to Dr. Nguyen Quang Tien – Director of SG DMH.

OKRs provide a very logical way to build and divide goals and help unleash the potential of employees, but in return, the business itself must have a good management system, including strategic vision, responsibility chart, and regular meetings. That’s why OKRs are very successful in the world, but have failed in many places in Vietnam. Understanding this, SG DMH decided to choose the Simplamo platform to fill in the missing gaps, maximize the effectiveness of OKRs and liberate leadership.

2. Challenges to complete the united management system in the hospital

Before turning to Simplamo, SaiGon DMH was facing some challenges in operations, such as:

  • Applying OKRs but not having an effective way to pursue and measure the progress of goals, leading to missed or delayed targets.
  • Not having an effective meeting framework, spending too much time on meetings, mainly to solve incidents, and repeated many times.
  • Leadership is overloaded, too much work, no longer have time for themselves and large projects.

After a period of research and being impressed by its simplicity, system and the strong impact of Simplamo on the team’s thinking, Hospital decided to apply Simplamo in early December 2022.

To overcome challenges and improve the operational system for BV RHM, the Simplamo team of experts spent time systematizing and digitizing the most important aspects of RHM into software. Below are the highlights of the project:

Starting with the responsibility chart

With the support of Simplamo, the system of 16 branches in HCM, Can Tho and My Tho, along with many other functional departments, are clearly displayed on one screen. Each position on the chart is associated with 5 roles and a main person responsible. In this way, each employee has a general overview of their system, how departments coordinate, and what each person’s role is. Transparency and clarity are the first key points for a healthy organization, the basis for delegating the right person, freeing up leadership, and unleashing the team’s capabilities.

Completing the measurement system: Scorecard – KPI

Indispensable with OKR, KPI is a suitable piece to ensure that all activities are on track, provide a basis for evaluating employee performance and identifying “risks” in the organization. Starting by providing a mindset on how to build a proper and sufficient Scorecard table for the enterprise, Simplamo experts then work with BV RHM to complete the index table on the software – the most important indices that the leadership team wants to understand weekly. The scorecard table will help the enterprise get rid of confusion, worry, and divide everything into smaller pieces, aligning with the weekly reality, identifying and timely solving problems.

Meeting – the soul of connecting the team in the OKR implementation process

Before using Simplamo, meetings were a persistent problem for a long time at BV RHM. With 16 branches scattered across many provinces and cities, it seemed impossible to gather the leadership team for a meeting to solve problems and communicate effectively.

Wasting time, losing connection, repeatedly discussing and not solving a problem affected the team’s morale…

Simplamo’s “Weekly Meeting” feature untangled the knot for BV RHM after just 4 meetings.

The problem of organizing meetings at Hospital is similar to most of the businesses that Simplamo has encountered. What businesses need right now is an effective way to organize a meeting with a framework, time limits, easy review of KPI-OKR objectives, and a clear resolution of issues to-do list, automatic reporting sent to each person, and applicable to both online and offline meetings. And all of these features are available on Simplamo.

3.  The management system runs automatically and smoothly after 2 months of using Simplamo

After 2 months of operating the business on Simplamo, here are the impressive results that RHM achieved:

  • The OKR system and KPI measurement indicators were completed and unified across the 16 branches’ system.
  • Completed the responsibility chart for the entire company and applied it to the 16 branches, meeting the system’s objectives of assigning the right person to the right job, serving delegation, freeing up leadership, and recruiting suitable personnel.
  • Reduced 80% of time spent on meetings (from 8 hours to 90 minutes per week), increased efficiency for each meeting, and solved issues conclusively.
  • 100% of goals were closely monitored and ensured to be completed on time by the team.
  • The leadership team became more proactive in their work, knew important objectives to focus on, and effectively implemented them for the subordinates.

By clarifying the roles on the responsibility chart, Dr. Tien had a basis to delegate to the team, and the leadership had more time to invest in major projects and expand branches.

With the structured operation framework that Simplamo digitalized and perfected for RHM (Vision-Strategy Board, Responsibility Chart, OKR Goals Board, Weekly KPI Board), the weekly meeting was the stepping stone for the entire system to run smoothly automatically over time.

By understanding each other and having a shared perspective on all issues, RHM’s OKR goals became clearer and had the consensus of the team, making them easier to achieve than before. This was also what RHM desired from the beginning of implementing the project with Simplamo.



Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at:

Start-up Shark Tank Bye Béo discovers the true key to fix their chaotic administration on Simplamo

By Professional Services

“I have been managing companies for 7-8 years, and I have tried various models. I have applied OKRs, KPIs, software from Base, 1office to Larksuite, and everything is too difficult, and I can’t apply them due to the complexity of the operations and disconnection between setting the goals and executing in reality. Simplamo gives me a comprehensive, specific, and very simple overview, especially it’s very easy to use, even if you are not good at Technology, and Woa, this is exactly what I am looking for,” said CEO Bye Béo Trần Thành Long.

Start-up Bye Béo – Conquering Shark Tank with impressive weight loss technology

Bye Béo was founded by Founder Phan Bảo Long and 2 Co-founders, Doctor Nguyễn Đăng Tuấn Dũng and Doctor Trương Công Hậu. With the desire to solve the obesity problem for the entire Vietnamese people, using the completely natural LMS weight loss method through correct exercise and nutrition.

Bye Béo appeared on Shark Tank season 4, succeeding with an impressive capital call  with 5 nods from the sharks, who offered to invest $100,000 for a 25% stake, with each shark holding a 5% stake.

The pain in administration Bye Béo always encounters since its establishment

With the buzz from Shark Tank, Bye Béo has gained a large number of customers, especially on social media platforms, and recently the demand for offline customers has also increased, requiring the organization to expand its scale to meet demand.

Along with that are the increasingly obvious difficulties in operation and overload, overlapping internal functions, one person sitting in multiple positions, pressure on the leadership team, and no effective goal execution method.

Bye Béo has applied many different methods from OKRs, KPIs, Base software, 1 Office, Larksuite, etc., but still unsuccessful due to being too complex and can’t unite a team with one vision and ready to act for the joint objectives.

Coincidentally, they discovered Simplamo at the Shark Tank forum 5, and Chairman Phan Bảo Long was impressed by Simplamo’s management thinking, which is surprisingly simple, easy to understand, and focused on people. After the first meeting with Simplamo, he was immediately convinced that this is exactly what he had been looking for and decided to apply it right away.

The search for a simple operational tool, eliminating the chaos in Bye Beo, has been solved by Simplamo.

a, In coaching session 1 with an EOS expert, the organizational structure was restructured by a responsibility chart and set an annual plan for 2023.

On February 13, 2023, the project kick-off for enterprise operations on Simplamo was held with guidance from expert EOS, Ms Nguyen Thi Nghia.

With the challenges that Bye Beo is currently facing, Simplamo’s experts have gradually untangled the situation by providing a simple and scientific approach to management through easy-to-use software operations.

Firstly, the Responsibility Chart clarifies the overall picture and current structure of Bye Beo, packages it into 5 roles of each position, and clarifies the core role for that, succinctly and critically. Through this, each employee understands the essence of the organization. Right now, the CEO is sitting in many positions, overloaded and needs to be shared, the entire staff needs to restructure to create an optimized diagram for smarter operation.

Secondly, building the 2023 goals, the expected key performance indicators that the team is aiming for, and how to decompose them into specific roles for each position, all focus on achieving efficiency in the 2023 picture through smooth, simple operation and promoting internal strength for long-term success.

After the first consulting session, the long-standing problems that Bye Beo couldn’t solve have been clarified almost comprehensively, and the core bottleneck causing chaos in the organization has been explored. The giant armor named “Responsibility” of the CEO has been gradually removed step by step.

b, Session 2, Simplamo and Bye Beo set Quarterly Goals and measure KPIs

On February 16, 2023, the second training session was held with expert Mrs Nguyen Thi Nghia, where the Bye Beo team was guided on how to set goals for the first two quarters of 2023 based on the annual plan established in session 1.

Firstly, the team set quarterly goals that were summarized for the whole company just under 7 core objectives. All members discussed and set specific and measurable goals for each department and team member using the S.M.A.R.T. method. Specifically, for the Marketing, Sales, Coach, and LMS Shop departments, the core objectives were concise and measurable, reducing the habit of working halfway, and everyone understood each other’s tasks. All operations were carried out on Simplamo.

Next, KPIs were set weekly on the Scorecard. The entire Bye Beo team, under the guidance of the expert, discussed and calculated specific measures for each week to align with the quarterly goals while still allowing flexibility for market changes. Examples of KPIs include quality indicators, quantity indicators, evaluation indicators, etc. All KPIs were specific and easy to understand, simplifying the execution process.

After the two training sessions, Bye Beo team members expressed deep gratitude to the expert and Simplamo for helping them set smart and feasible quarterly goals and KPIs. They had never felt that planning could be so easy and straightforward. Now, all they need to do is follow the plan, and everything will automatically be tracked on Simplamo.

The Simplamo platform fosters a management mindset that truly enhances company efficiency, where leaders and employees understand what they are doing, where they need to go, and how to get there. The orientation map on Simplamo is readily available, and the company no longer doubts whether they are on the right path towards achieving their goals.

When managing the company on, the capability to accomplish goals is transparent, and any inefficiency in any action cannot be concealed. Transparency and simplicity are key, eliminating difficulties as quickly as possible and focusing on what is important.

Together with the CEO, Bye Beo overcomes the pain of management and feels liberated to pursue their ambitious dreams. With the strong support of the Simplamo software, they are confident in achieving many more victories on their path and conquering their multimillion-dollar dreams.

Simplamo is a modern and scientifically-based management software that uniquely combines KPI and OKR, making every aspect of operation simple and approachable for every employee. It relieves pressure for leaders, allowing them to focus on important missions and optimize work performance for the business.

Experience Simplamo and feel the change in just 4 weeks! Register for a Simplamo demo at: