Customer Stories

Applying OKRs to business operations from 2020, SAI GON DENTAL MAXILLOFACIAL SPECIALIST HOSPITAL CORPORATION (SD Hospital) has built an OKR target management system for its team. However, having just OKR targets is not enough – the hospital’s leadership team believes that there are still many gaps in management that need to be filled, and a destiny meeting with Simplamo platform is the exact tool they are searching for – a comprehensive business management software with US modern-thinking standard.

1. SD Hospital – OKRs are not enough

SD Hospital is the first private dental and maxillofacial hospital in Ho Chi Minh City. The business has continuously expanded and equipped itself with modern diagnostic and treatment equipment for oral health with 16 operating branches. In addition, SD Hospital constantly improves its professional quality and service procedures to assert its position as a leading reputable dental center in Vietnam.

Starting with the goal of increasing work productivity and achieving business objectives, SD Hospital has applied OKRs since 2020. With the effort and determination of the leadership team, after 3 years of persistence, SD Hospital has achieved some important goals. However, this is still not enough, according to Dr. Nguyen Quang Tien – Director of SD Hospital.

OKRs provide a very logical way to build and divide goals and help unleash the potential of employees, but in return, the business itself must have a good management system, including a strategic vision, responsibility chart, and regular meetings. That’s why OKRs are very successful in the world but have failed in many places in Vietnam. Understanding this, SD Hospital decided to choose the Simplamo platform to fill in the missing gaps, maximize the effectiveness of OKRs, and liberate leadership.

2. Challenges to complete the united management system in the hospital

Before turning to Simplamo, SD Hospital was facing some challenges in operations, such as:

• Applying OKRs but not having an effective way to pursue and measure the progress of goals, leading to missed or delayed targets.
• Not having an effective meeting framework, spending too much time on meetings, mainly to solve incidents, and repeating many times.
• Leadership is overloaded, with too much work, and no longer have time for themselves and large projects.

After a period of research and being impressed by its simplicity, system, and strong impact of Simplamo on the team’s thinking, SD Hospital decided to apply Simplamo in early December 2022.

To overcome challenges and improve the operational system for SD Hospital, the Simplamo team of experts spent time systematizing and digitizing the most important aspects of SD Hospital into software. Below are the highlights of the project:

Starting with the accountability chart

With the support of Simplamo, the system of 16 branches in HCM, Can Tho, and My Tho, along with many other functional departments, is displayed on one screen. Each position on the chart is associated with 5 roles and a main person responsible. In this way, each employee has a general overview of their system, how departments coordinate, and what each person’s role is. Transparency and clarity are the first key points for a healthy organization, the basis for delegating the right person, freeing up leadership, and unleashing the team’s capabilities.

Completing the measurement system: Scorecard – KPI

Indispensable with OKRs, KPI is a suitable piece to ensure that all activities are on track, provide a basis for evaluating employee performance, and identify “risks” in the organization. Starting by providing a mindset on how to build a proper and sufficient Scorecard table for the enterprise, Simplamo experts then work with SD Hospital to complete the index table on the software – the most important indices that the leadership team wants to understand weekly. The scorecard table will help the enterprise get rid of confusion, and worry, and divide everything into smaller pieces, aligning with the weekly reality, identifying and timely solving problems.

Meeting – the soul of connecting the team in the OKRs implementation process

Before using Simplamo, meetings were a persistent problem for a long time at SD Hospital. With 16 branches scattered across many provinces and cities, it seemed impossible to gather the leadership team for a meeting to solve problems and communicate effectively.

Wasting time, losing connection, repeatedly discussing, and not solving a problem affected the team’s morale…

Simplamo’s “Weekly Meeting” feature untangled the knot for SD Hospital after just 4 meetings.

The problem of organizing meetings at SD Hospital is similar to most of the businesses that Simplamo has encountered. What businesses need right now is an effective way to organize a meeting with a framework, time limits, easy review of KPI-OKRs objectives, and a clear resolution of issues to-do lists, automatic reporting sent to each person, and applicable to both online and offline meetings. All of these features are available on Simplamo.

3.  The management system runs automatically and smoothly after 2 months of using Simplamo

After 2 months of operating the business on Simplamo, here are the impressive results that SD Hospital achieved:

• The OKRs system and KPI measurement indicators were completed and unified across the 16 branches’ systems.
• Completed the responsibility chart for the entire company and applied it to the 16 branches, meeting the system’s objectives of assigning the right person to the right job, serving delegation, freeing up leadership, and recruiting suitable personnel.
• Reduced 80% of time spent on meetings (from 8 hours to 90 minutes per week), increased efficiency for each meeting, and solved issues conclusively.
• 100% of goals were closely monitored and ensured to be completed on time by the team.
• The leadership team became more proactive in their work, knew important objectives to focus on, and effectively implemented them for the subordinates.

By clarifying the roles on the responsibility chart, Dr. Tien had a basis to delegate to the team, and the leadership had more time to invest in major projects and expand branches.

With the structured operation framework that Simplamo digitalized and perfected for SD Hospital, the weekly meeting was the stepping stone for the entire system to run smoothly and automatically over time.

By understanding each other and having a shared perspective on all issues, SD Hospital’s OKR goals became clearer and had the consensus of the team, making them easier to achieve than before. This was also what SD Hospital desired from the beginning of implementing the project with Simplamo.

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Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days: https://app.simplamo.com/sign-up

“I’ve managed companies for 7-8 years, trying various models including OKRs, KPIs, and different software like Base, 1office, and Larksuite. They proved too complex, with a gap between goal setting and execution. Simplamo offers a simple, user-friendly solution, which is exactly what I needed,” said CEO Bye Béo LMS Tran An Thanh Long.

Start-up Bye Béo LMS – Conquering Shark Tank with impressive weight loss technology

Bye Béo was founded by Founder Phan Bao Long and 2 Co-founders, Doctor Nguyen Dang Tuan Dung and Doctor Truong Cong Hau. With the desire to solve the obesity problem for the entire Vietnamese people, using the completely natural Bye Béo weight loss method through correct exercise and nutrition.

Bye Béo appeared on Shark Tank season 4, succeeding with an impressive capital call with 5 nods from the sharks, who offered to invest $100,000 for a 25% stake, with each shark holding a 5% stake.

The pain in administration Bye Béo always encountered since its establishment

With the buzz from Shark Tank, Bye Béo has gained a large number of customers, especially on social media platforms, and recently the demand for offline customers has also increased, requiring the organization to expand its scale to meet demand.

Along with that are the increasingly obvious difficulties in operation and overload, overlapping internal functions, one person sitting in multiple positions, pressure on the leadership team, and no effective goal execution method.

Bye Béo has applied many different methods from OKRs, KPIs, Base software, 1 Office, Larksuite, etc., but is still unsuccessful due to being too complex and can’t unite a team with one vision and ready to act for the joint objectives.

Coincidentally, they discovered Simplamo at the Shark Tank Forum 5, and Chairman Phan Bảo Long was impressed by Simplamo’s management thinking, which is surprisingly simple, easy to understand, and focused on people. After the first meeting with Simplamo, he was immediately convinced that this was exactly what he had been looking for and decided to apply it right away.

The search for a simple operational tool, to eliminate the chaos in Bye Béo, has been solved by Simplamo.

a. In coaching session 1 with Simplamo expert, the organizational structure was restructured by an accountability chart and an annual plan for 2023

On February 13, 2023, the project kick-off for enterprise operations on Simplamo was held with guidance from Simplamo expert, Mrs Nguyen Thi Nghia.

With the challenges that Bye Béo is currently facing, Simplamo’s experts have gradually untangled the situation by providing a simple and scientific approach to management through easy-to-use software operations.

Firstly, the accountability Chart clarifies the overall picture and current structure of Bye Béo, packages it into 5 roles of each position, and clarifies the core role for that, succinctly and critically. Through this, each employee understands the essence of the organization. Right now, the CEO is sitting in many positions, overloaded, and needs to be shared, the entire staff needs to restructure to create an optimized diagram for smarter operation.

Secondly, building the 2023 goals (1-year plan), the expected key performance indicators that the team is aiming for, and how to decompose them into specific roles for each position, all focus on achieving efficiency in the 2023 picture through smooth, simple operation and promoting internal strength for long-term success.

After the first consulting session, the long-standing problems that Bye Beo couldn’t solve have been clarified almost comprehensively, and the core bottleneck causing chaos in the organization has been explored. The giant armor named “Responsibility” of the CEO has been gradually removed step by step.

b. Session 2, Simplamo and Bye Béo set Quarterly Goals and measure KPIs

On February 16, 2023, the second training session was held with expert Mrs. Nguyen Thi Nghia, where the Bye Béo team was guided on how to set goals for the first quarters of 2023 based on the annual plan (1-year plan) established in session 1.

Firstly, the team set quarterly rocks that were summarized for the whole company just under 7 core objectives. All members discussed and set specific and measurable goals for each department and team member using the S.M.A.R.T. method. Specifically, for the Marketing, Sales, Coach, and LMS Shop departments, the core objectives were concise and measurable, reducing the habit of working halfway, and everyone understood each other’s tasks. All operations were carried out on Simplamo.

Next, KPIs were set weekly on the Scorecard. The entire Bye Béo team, under the guidance of the expert, discussed and calculated specific measures for each week to align with the quarterly goals while still allowing flexibility for market changes. Examples of KPIs include quality indicators, quantity indicators, evaluation indicators, etc. All KPIs were specific and easy to understand, simplifying the execution process.

After the two training sessions, the Bye Béo team members expressed deep gratitude to the expert and Simplamo for helping them set smart and feasible quarterly goals and KPIs. They had never felt that planning could be so straightforward. Now, all they need to do is follow the plan, and everything will automatically be tracked on Simplamo.

The Simplamo platform fosters a management mindset that truly enhances company efficiency, where leaders and employees understand what they are doing, where they need to go, and how to get there. The orientation map on Simplamo is readily available, and the company no longer doubts whether they are on the right path towards achieving their goals.

When managing the company on Simplamo.com, the capability to accomplish goals is transparent, and any inefficiency in any action cannot be concealed. Transparency and simplicity are key, eliminating difficulties as quickly as possible and focusing on what is important.

Together with the CEO, Bye Béo overcomes the pain of management and feels liberated to pursue their ambitious dreams. With the strong support of the Simplamo software, they are confident in achieving many more victories on their path and conquering their multimillion-dollar dreams.

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Simplamo is a modern management software that combines BSC, OKRs & KPI. Simplamo is suitable for various industries, helping them focus on goals and grow revenue.

Simplamo provides strong tools for effectively executing your strategies: Vision, OKRs & Goals, Scorecard, Organization Chart, Meeting, Issues, To-dos, Conversation, Process, and Performance Report,…

Sign up for a free trial of 30 days: https://app.simplamo.com/sign-up